1. 2009 Marketing Case Competition Information Session November 3, 2009 $2500 First Prize! $1000 Second Prize!

2. Agenda What’s a Case Competition? Logistics Secrets for Success Questions

3. What is it? A week-long competition to solve a real business question from the pharmaceutical industry. Requires marketing, scientific, and strategic insight.

4. Why Participate? Meet new people & work on interdisciplinary teams Networking & recruiting opportunities Presentation, casing, & teamwork experience Great interview stories Cash prizes!!!

5. Team Formation 2 – 5 individuals per team At least one SOM student per team, but no more Team building mixer at GPSCY @ 8pm Google doc to help find teammates Sign up individually or as a team

6. Important Dates Registration deadline: 11/6 @ 6pm Teams finalized: 11/9 Case distributed to teams: 11/ 13 @ 9am Final slides due: 11/20 @9am Judging & presentations: 11/20 Results & networking dinner: 11/20

7. Judging PowerPoint presentation of up to 10 slides – Up to 5 appendix slides for questions At least 2 team members must present 10 minutes for presentation, followed by up to 10 minutes of Q&A from judges Judges panel will include scientists, marketers, and consultants – BI will be using the event as a recruiting campaign for its CT R&D unit

8. Secrets for Success Start early/budget your time Leverage everyone’s strengths Read the case carefully Recommendations should be both quantitative & qualitative State (& justify) your assumptions clearly Content counts, but so does presentation Be prepared for questions

9. Questions? http://www.yale.edu/ybps/competitions.html