1. 1 CSD11 Feedback presentation on CSD11 to AMEDA members Marrakesh, Morocco October 2009

2. 2 The hosts – main sponsors

3. 3 Confirmation of the AMEDA Organising Committee Mr Mohamed Abdel Salam (Egypt) Mr Samir Jaradat (Jordan) Ms Monica Singer (South Africa) Ms Maryam Fikri (Dubai) Ms Pauline Onyekachimma (Nigeria) Mr Suliman Al-Shohomy (Libya) Mr Talal AlGhanim (Kuwait)

4. 4 Exposure for AMEDA Profile AMEDA and all its members Profile AMEDA at all pre marketing events and regional conferences Anticipate attracting over 200 delegates from around the world Raise the profile of Africa and the Middle East AMEDA members given preferential sponsorship packages with maximum exposure Evening and social programme both African meets Middle Eastern theme

5. 5 Date Change Original dates: 6-8 April 2011 –Hotel unable to provide exclusivity Proposed new dates: 13-15 April 2011 –Exclusive use of the hotel –Week before IOSCO

6. 6 Logo design options

7. 7 The event Hosted in Cape Town at the five Star Westin Grand Arabella Quays Hotel

8. 8 Host City

9. 9  Situated on the southwestern tip of Africa, Cape Town is recognised as one of the most beautiful places on earth. Offering a range of attractions, breathtaking sights and endless activities, it is a year-round holiday destination with friendly people, a mild climate and rich cultural heritage.  Top tourist attractions: Table Mountain Wine lands / wine route Victoria and Alfred Waterfront (shopping) Kirstenbosch Botanical Gardens Robben Island & Cape Point

10. 10 Hotel & Conference Facilities

11. 11 Hotel & Conference Facilities  Grand Westin Arabella Quays  The Grand Westin Arabella Quays is a five star hotel  Situated on the outskirts of the central business district in the shadow of Table Mountain and overlooking the city’s harbour and the Atlantic ocean.  Less than 30 minutes from the airport (no traffic)  Walking distance to the Victoria and Alfred Waterfront which is the hub of shops and restaurants in Cape Town (shuttle service every 15 minute from the hotel)  Three and four star accommodation available within walking distance  South Africa is one of the most cost-effective destinations with a favourable exchange rate for most visitors.  Rate for conference of per double room per night (Including breakfast) is approximately R 3100 / 290 +- EUR.

12. 12 Alternative Accommodation  Recommend the Cullinan Hotel and Harbour Bridge.  Four star hotel across the road from the Grand Westin Arabella Quays  Accommodation approximately cheaper than Grand Westin for delegates who would like cheaper accommodation (R 2000 per room per night / 180 +- EUR )  The hotel complements the rich, cultural heritage of Cape Town with a timeless architectural tradition – colonial type hotel

13. 13 AMEDA Dinner (2 nd evening)  Hosts (AMEDA) dinner on second evening  Africa meets Middle Eastern Evening at Moyo Restaurant at Spier Wine Estate (45 minutes from Cape Town)  Tables themed for each AMEDA member with flags, colours, landmarks etc  Cheetah and falcon display, belly dancers, shesha, etc

14. 14 Closing Dinner

15. 15 Spouse Programme Planned Program 13-15 April 2011  Day 1: Volunteer programme with delegate group  Day 2: Tour of Table Mountain, Kirstenbosch Botanical Gardens and Gold Museum  Day 3: Robben Island, Aquarium, V&A Waterfront (shopping)

16. 16 Sponsorship Overview  Overview of sponsorship (varies according to sponsorship level – details on following slide):  Acknowledgement as a sponsor based on sponsorship level  Exclusivity to sponsor one event or conference giveaway  Branding at the event including the sponsor’s banners, the sponsors logo on dinner invitation, menu cards, 5 minute speech and any other requirements that the sponsor may have  Acknowledgement from the podium  Conference Bag insert of approved literature / promotional material  Acknowledgement as the sponsor on selected printed material including the agenda, conference programme, sponsors wall etc  Acknowledgement on sponsor’s page of CSD11 website including profile of sponsor.  Acknowledgement as sponsors on selected digital media during the event including displays on PowerPoint slides between presentations, TV screens, digital displays etc  Logo on CSD11 website and acknowledgement as a platinum sponsor including link through to sponsors website. This can also be reciprocated on sponsors own website

17. 17 Sponsorship Levels Sponsorship level Overview (further details on next slide) Max number of sponsors Cost (benchmarked against CSD10) HostAMEDA – sponsorship and branding throughout the event and exclusivity at one gala dinner OneEUR 150 000 (est) PlatinumGala dinner and conference fee for two delegates TwoEUR 35 000 GoldConference lunches and conference fee for two delegates TwoEUR 20 000 SilverRefreshment break and conference fee for one delegate FourEUR 10 000 BronzeAssortment (conference bags, pens, speaker gifts, photo etc) SevenEUR 6000 (excl branded items cost) TotalEUR 342 000

18. 18 Conference Organiser Global Conferences Africa PTY (Ltd) Subdidiary of the Tourvest Group (Listed company in South Africa) Founded in 1992 and has run over 400 international conferences including the World Summit on Sustainable Development for 55 000 people Professional Memberships –International Professional Confernce Organisers (SAACI) –International Congress and Convention Association (ICCA) –Southern Africa Tourism Services Association (SATSA) Hosting over 50 000 visitors for the FIFA World Cup

19. 19 Budget – AMEDA contributions Ameda - Libya10 000 Euros Ameda - Morocco10 000 Euros Ameda - Lebanon10 000 USD Ameda - Kuwait10 000 USD Ameda - Jordon10 000 USD Ameda - Nigeria10 000 USD Ameda - Oman10 000 USD Ameda - Dubai10 000 USD Ameda - Abu Dhabi10 000 USD Ameda – Saudi10 000 USD Ameda - MauritiusTBC Ameda - IsraelTBC Ameda - GhanaTBC Ameda - PalestineTBC Ameda - KenyaTBC Ameda - BahrainTBC Ameda - Central African RepTBC Ameda - TunisiaTBC Ameda – South Africa*10 000 USD Ameda – Egypt*10 000 USD * Any shortfall to be paid by Egypt & South Africa

20. 20 Budget cont Full budget supplied to the AMEDA Sub Committee Highlights (all figures are approximations): Income – AMEDAEUR 100 000 Income – Delegate feesEUR 150 000 Total IncomeEUR 250 000 ExpensesEUR 530 000 _______________________________________________________ Net profit / loss- EUR 270 000 Amount required from sponsors EUR 270 000 All AMEDA members are requested to assist in finding sponsors (Budget for CSD10 EUR 550 000)

21. 21 Recommended Sub Committees  Organising Committee (oversee all aspects of the conference)  Agenda Committee (compile agenda with regional associations)  Sponsorship Committee (obtain and coordinate sponsors)  Finance Committee (audit, debtors collection, budget etc)

22. 22 Project plan / steps  Full Project Plan provided to AMEDA Sub Committee  Quarterly report backs to organising committee and newsletters to AMEDA members

23. 23 Website Live with overview of AMEDA and CSD 11 www.csd11.net

24. 24 Questions? Thank you Tanya Knowles Head of Marketing Strate Ltd, South Africa tanyak@strate.co.za