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Chapter 11 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 1 Writing and Completing Reports and Proposals
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Learning Objectives 1.Writing reports and proposals 2.Drafting online content 3.Collaborating on wikis 4.Illustrating your reports with visuals 5.Completing reports and proposals Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 2
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Writing Reports and Proposals Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 3
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 4 Adapt to the Audience The “You” Attitude Level of Formality
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Reports and Proposals Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 5 IntroductionIntroduction Body SectionBody Section ClosingClosing
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 6 Complete Clear Documented Accurate Balanced Logical Draft Report Content
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 7 Report Introduction AuthorizationAuthorization Scope of CoverageScope of Coverage Sources or MethodsSources or Methods LimitationsLimitations Problem or PurposeProblem or Purpose BackgroundBackground DefinitionsDefinitions OrganizationOrganization
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 8 The Report Body Explanations of problem or opportunityExplanations of problem or opportunity Facts, statistics, and trendsFacts, statistics, and trends Results of studies or investigationsResults of studies or investigations Discussion and analysis of actionsDiscussion and analysis of actions Pros and cons, costs and benefitsPros and cons, costs and benefits
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 9 The Report Body Procedures or steps in a processProcedures or steps in a process Methods and approachesMethods and approaches Criteria for evaluating optionsCriteria for evaluating options Conclusions and recommendationsConclusions and recommendations Information and evidence for supportInformation and evidence for support
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 10 The Report Closing RecommendationsRecommendations Action PlansAction Plans ConclusionsConclusions SummarySummary
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 11 Successful Proposals Demonstrate your knowledgeDemonstrate your knowledge Provide examples and informationProvide examples and information Research your competitionResearch your competition Prove that your proposal is feasibleProve that your proposal is feasible Relate your proposal to reader needsRelate your proposal to reader needs Package the proposal attractivelyPackage the proposal attractively
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 12 Draft the Content IntroductionIntroduction Body TextBody Text ConclusionConclusion
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 13 Guide the Readers ► Headings and Links ► Transitional Devices ► Previews and Reviews
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 14 Technological Tools Technological Tools Templates, Themes, and Style Sheets ElectronicForms MultimediaDocuments Embedded and Linked Documents ElectronicDocuments Proposal-WritingSoftware
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Drafting Online Content Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 15
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Draft Online Content Build trust with intended audiencesBuild trust with intended audiences Adapt content for global audiencesAdapt content for global audiences Include reader-oriented contentInclude reader-oriented content Use a concise, skimmable formatUse a concise, skimmable format Include effective linksInclude effective links Make your website a “living” documentMake your website a “living” document Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 16
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Collaborating on Wikis Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 17
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The WIKI Philosophy Traditional authorship expectationsTraditional authorship expectations Editing and improving the team’s workEditing and improving the team’s work Templates and formatting optionsTemplates and formatting options Editing and commenting featuresEditing and commenting features Practicing in the “sandbox”Practicing in the “sandbox” Guidelines for new contributorsGuidelines for new contributors Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 18
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Three-Step Process Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 19 Start New WikiAdd Material to WikiRevise Wiki Material
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Illustrating Reports with Effective Visuals Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 20
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Visual Literacy Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 21 Consistency Contrast Balance Emphasis Convention Simplicity
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 22 Pick the Right Visuals Data Data Information Information Concepts Concepts Ideas Ideas
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 23 The Parts of a Table Source: (In the same format as a text footnote). *Footnote (for explanation of elements in the table). Subhead Row head Subhead Total Subhead Multicolumn Head* XXX XX XXX XX Single-Column Head
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 24 Preparing Data Tables Common Units Consistent Usage Column Headings Rows or Columns Totals or Averages Data Sources
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 25 Line or Surface Charts
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 26 Using Bar Charts Quantities Quantities Variables Variables Numbers Numbers
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 27 Using Pie Charts
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 28 Data Visualization
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Systematic Charts Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 29 Organization Charts Flowcharts Processes Procedures Sequences Positions Units Functions
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 30 Business Graphics MapsMaps DrawingsDrawings DiagramsDiagrams InfographicsInfographics PhotographsPhotographs
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 31 Shapes and Text MultimediaMultimedia Digital Video Animation and Video
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Effective Visuals Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 32 Integration with Text Style and Quality Accuracy Ethics
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 33 Effective Visuals Integration with Text Style and Quality Accuracy Ethics
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Completing Reports and Proposals Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 34
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 35 Revise the Content Organization Style & Tone Readability Efficiency
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 36 Produce the Report Prefatory PartsText of the ReportSupplementary Parts
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Cover Title Fly Title Page Letter of Authorization Letter of Authorization Transmittal Document Transmittal Document Table of Contents Table of Contents List of Illustrations List of Illustrations Synopsis or Abstract Synopsis or Abstract Executive Summary Executive Summary Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 37 The Prefatory Parts
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 38 IntroductionIntroduction Body SectionBody Section ClosingClosing Text of the Report
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 39 Supplementary Parts AppendixAppendix ReferencesReferences IndexIndex
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 40 Cover Title Fly Title Page Table of Contents Table of Contents List of Illustrations List of Illustrations Request for Proposal Request for Proposal Synopsis Executive Summary Executive Summary Transmittal Document Transmittal Document Formal Proposals
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Text of a Proposal Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 41 Introduction Introduction Body Section Body Section Conclusion Conclusion
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 42 Your Review “Fresh Eyes” Proofread Documents
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 43 Distribute Documents PhysicalWeb-BasedElectronic
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 11 - 44 Writing and Completing Reports and Proposals
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