1. California Used Oil/Household Hazardous Waste 2009 Training & Conference

2. Filter Statistics – The Dirty Truth NATIONWIDE (1) 425 million used automotive filters are generated in the U.S annually These filters contain 160,000 tons of steel Filters can contain 45% used oil in weight when removed from a vehicle 80% of these filters end up in landfills CALIFORNIA 20 million oil filters are purchased by “DIYers” annually 90% are not properly recycled (1) Source: CIWMB One gallon of used oil can contaminate one million gallons of drinking water

3. 15 th Cycle Used Oil Block Grants have been reduced by 45% Minimum grant payments to cities and counties remain the same Event Expenditure Savings Population 14 th Cycle Per Capita Grant $’s 14 th Cycle Grant Funds 15 th Cycle Per Capita Grant $’s 15 th Cycle Grant Funds Difference 50,000$0.27$13,500$0.1485$7,425($6,075) 20,000$0.27$5,400$0.1485$5,000*($400) *Minimum grant payment to cities = $5,000; counties = $10,000

4. The Benefits of Regionalizing Used Oil Block Grant Funds Reduce administrative burden Increase purchasing power Develop regional advertising Hold regional events

5. Attaining the BIGGEST BANG from your Used Oil Block Grant Buck! YEAR ONE Use your knowledge of the local demographic Perform on-site surveys of event participants YEAR TWO Develop advertising campaign based on results of on-site demographic research Continue to perform on-site surveys of event participants YEAR THREE Build on advertising campaign based on demographic research Advertising Campaign: Think Outside the Box!

6. Do your homework Base advertising on data gathered

7. Include items to sustain behavior

9. Increased filters recycled at events by 200% Reduced grant dollars spent by 80% 269 690 995

10. Cost Strategy Negotiated $500 per event cost reduction from radio stations while maintaining identical level of promotion Eliminated certain “luxury” promotional items Based certain promotional items on a first-come first-served basis Set price limit on filter replacement coupons. *does not include consultant fees Event Expenditure Savings* 2008/2009 Actual Expenditures 2009/2010 Reduced Expenditures Savings Percentage Decrease in Spending $50,734$29,800$20,934 41%