1. Topic: “Ways to grow your own golf travel business” Top 3 Tips: 1.Test the water…market research 2.Set up your own business 3.Align yourself with a specialist golf travel operator Who am I? Jim Long, Director of PGA Relations, jlong@golfbreaks.com

2. My Tip # 3 Test the water…market research 1.Trial a variety of golf travel products on your members 2.Pro-Ams, golfing holidays, tuition group trips 3.Work out best marketing tools available to you 4.Align yourself with specialist golf travel operator

3. My Tip # 2 Set up your own business 1.Office facilities at home / Pro shop 2.Support staff (partner / assistant Pro) 3.Packages/admin – use a specialist golf travel operator 4.Website – your online brochure 5.Communication channels – email, phone, fax 6.Marketing 7.Register your own company

4. My Tip # 1 Align yourself with specialist golf travel operator 1.Access to choice – worldwide destinations and venues 2.Use their buying power to get you the best package prices 3.Let them take care of all the booking admin/hassles 4.Ensure they are reputable and well established 5.Safe pair of hands – you cannot afford to upset your members!

5. Summary 1.Test the water 2.Set up your own golf travel business 3.Align yourself with a specialist golf travel operator www.golfbreaks.com/pgaprowww.golfbreaks.com/pgapro / +44 (0)1753 206090