1. A Examination of Personalized Search Strategies CHIA-HAO, SHIH COMS E6125 April, 13, 2010

2. Contents  Personalized Search  Comparison of Strategies  Personalized Search Architecture  Project Introduction  Project Progress Report Chia-Hao, Shih: COMS E6125 April, 13, 2010

3. Personalized Search  “Personalized Search” takes the users preference, interest and private information, etc, into account. This search engine can also import the copies of web pages and bookmarks from IE browser or other browser. Chia-Hao, Shih: COMS E6125 April, 13, 2010

4. Contents  Personalized Search  Comparison of Strategies  Personalized Search Architecture  Project Introduction  Project Progress Report Chia-Hao, Shih: COMS E6125 April, 13, 2010

5. Comparison of Strategies  Manually Interest-Based Personalized Search  Content Personalization  Link Personalization  Recommender Systems Chia-Hao, Shih: COMS E6125 April, 13, 2010

6.  Manually Interest-Based Personalized Search Example: Yahoo https://ecom.yahoo.com/dir/submit/intro/  Content Personalization pages present different information to different users “modules” Chia-Hao, Shih: COMS E6125 April, 13, 2010

7.  Link Personalization Implicit: Rating Explicit: History  Recommender Systems Implicit: Rating Explicit: time-spent-reading Chia-Hao, Shih: COMS E6125 April, 13, 2010

8. Contents  Personalized Search  Comparison of Strategies  Personalized Search Architecture  Project Introduction  Project Progress Report Chia-Hao, Shih: COMS E6125 April, 13, 2010

9. Personalized Search Architecture Chia-Hao, Shih: COMS E6125 April, 13, 2010

10. Contents  Personalized Search  Comparison of Strategies  Personalized Search Architecture  Project Introduction  Project Progress Report Chia-Hao, Shih: COMS E6125 April, 13, 2010

11. VCS(Virtual Company System) Team  Goal: Build a system to provide partial functionality of a Virtual Company (VC) including file access management, human resource management and project management. Incorporate ArcGIS Map (Like Google Map) to display the user's geographical location on the map according to their IP address. Chia-Hao, Shih: COMS E6125 April, 13, 2010

12. Team Member  Client team: Dynamic web design based on JavaScript and Flex and in charge of code repository and version control Jiajie Cen Hailin Yang  Server Team: Process clients' requests using PHP Database design and populate the database using real or fabricated data Qianbo Wang Chia-Hao, Shih Chia-Hao, Shih: COMS E6125 April, 13, 2010

13. Architecture Chia-Hao, Shih: COMS E6125 April, 13, 2010

14. Components  The web-server Interact with Frontend, User login and logout, Account registration, File retrieval query, File upload query  Authentication Server Interact with databases, filter every query and action from web-server  Human Resource(HR) database Employee information management system  File (including project) database File upload, deletion, retrieval Chia-Hao, Shih: COMS E6125 April, 13, 2010

15. Development Tool NetBeans: Java and PHP: Development Platform CSS: Web page design Oracle: database Flex: ArcGIS map Elgg: open source social networking platform Chia-Hao, Shih: COMS E6125 April, 13, 2010

16. Contents  Personalized Search  Comparison of Strategies  Personalized Search Architecture  Project Introduction  Project Progress Report Chia-Hao, Shih: COMS E6125 April, 13, 2010

17. Project Progress  Finish The Mainpage design User’s personal information upload HR database design  In Progress File database design Authentication Server Chia-Hao, Shih: COMS E6125 April, 13, 2010

18. Virtual Company Chia-Hao, Shih: COMS E6125 April, 13, 2010 http://www.cs.columbia.edu/~jc3479/VCS/debug/Login.html

19. Thank You! April, 13, 2010 Chia-Hao, Shih: COMS E6125