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Positioning & Branding

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Presentation on theme: "Positioning & Branding"— Presentation transcript:

1 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search Career Module Phase 3: Positioning & Branding

2 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search What companies seek Core Skills Alexander Chernov – Kellogg School , “Mastering the Job Interview” Leadership Analytical skills Creativity Teamwork Communication skills Management skills Capacity to learn Drive

3 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search What companies seek - Knowledge Functional Knowledge Industry Knowledge Global Knowledge

4 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search What companies seek - Company fit Personality Fit Commitment to the company Interest in the functional area

5 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search What Willamette offers Teamwork Integration Personal relationships Experiential learning

6 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search What Liberal Arts Degrees offer Ability to problem solve Big picture thinkers Ability to learn quickly Ability to analyze

7 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search Value Proposition - Differentiation What unique skills/experiences do you have that the company/industry wants/needs?

8 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search Developing Your Transition Story - article Inspires belief in motives, character and capacity to reach goals Use classic story lines Coherence – past, present and trajectory Continuity and causality – internal vs ext Multiple stories – multiple resumes/audiences practice

9 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search Communicating your V.P. Resume Elevator pitch Behavioral interviews Case analysis The questions you ask Follow up

10 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search Does your resume tell a story? Describe the position you want Experience highlights that demonstrate ability to do job Back-up the highlights in your professional work summary

11 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search Portfolio Professional resume Cover letters Your story Elevator pitch Work samples References

12 Positioning & Branding
Overview Phase 1 Self Exploration Phase 2 Market Exploration Phase 3 Positioning & Branding Phase 4 Internship Search Cover Letters Paragraph One - Who, what, why, where, how? Paragraph Two - Why are you a unique fit? - FAYC Paragraph Three - active follow up ed cover letter for informational interview

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