1. The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Psychology by David G. Myers 8 th Edition Social Psychology & The Sustainable Future

2. Copyright © 2005 by The McGraw-Hill Companies, Inc. The Global Crisis Overshooting the earth’s carrying capacity Enabling sustainable lifestyles –Increasing efficiency and productivity –Reducing consumption © Ira Kirschenbaum/Stock Boston © Michele Burgess/Stock Boston

3. The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. The Social Psychology of Materialism and Simplicity Increased materialism Wealth and well-being –Are rich people happier? –Does economic growth improve human morale? Why materialism fails to satisfy The adaptation level phenomenon Social comparison

4. The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. Toward Sustainable Consumption © Wolfgang Kaehler/Corbis Images

5. The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. Supplemental Slides

6. The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. Population Growth

7. The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. Changing Materialism