2. Social Portal Social Media Portal

3. CONNECTION DISCOVERY SELF-EXPRESSION

4. 3.5 years 4.5 years Age 75.4 41 75.5 U.S. Audience (Millions) 113 167 240 Engagement (Minutes per user) Source: comScore Media Metrix, U.S. only, August 2008

5. 122M 5 Culture Vultures Adults 35+ Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults 25-54 College Students Moms Gaming Gurus Source: comScore Media Metrix, U.S. only, August 2008

6. 6 Culture Vultures Adults 35+ Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults 25-54 College Students Moms Gaming Gurus Young Adults Young Adults People 18-24 14M uniques 60% reach

7. Culture Vultures Adults 35+ Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults 25-54 College Students Gaming Gurus Source: comScore Media Metrix, U.S. only, August 2008 7 Moms 17M proud parents Age 18+ 39% reach 12.9M are 25-54 (37% reach)

8. 8 Culture Vultures Adults 35+ Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists College Students Moms Gaming Gurus Adults 25-54 39.4M hard-working adults 41% reach Source: comScore Media Metrix, U.S. only, August 2008

9. Culture Vultures Adults 35+ Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults 25-54 College Students Moms Gaming Gurus 9 Affluent Adults 16.8M MySpace users earn 100K+ annually Source: comScore Media Metrix, U.S. only, August 2008

10. Culture Vultures Hispanics Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults 25-54 College Students Moms Gaming Gurus Source: comScore Media Metrix, U.S. only, August 2008 10 Adults 35+ 32.2M mature adults 33% reach

11. Culture Vultures Adults 35+ Fashionistas Young Professionals Foodies Jetsetters Scenesters Affluent Adults Tree-Huggers Young Adults Auto Enthusiasts Movie Buffs Teens Pop Culture Junkies Activists Adults 25-54 College Students Moms Gaming Gurus 11 Hispanics 7M Hispanics 43% reach Ranks amongst the top 10 online brands for Hispanics online Source: Nielsen//NetRatings NetView July 2008

12. HyperTargeting

13. 13 LifeStage Targeting

14. The Momentum Effect: Adidas Integrated campaign to introduce two new brands Campaign included interactive brand community Included media to drive traffic to the community

15. Momentum Effect Advertising Effect People Impacted Per $100,000 Spent (thousands) "Definitely Will Purchase" Online Advertising MySpace Advertising ROI: Extraordinary 3X 20X PLUS Momentum Effect 450 400 350 300 250 200 150 100 50 0 Source: 1 NEF study, April 2007, commissioned by MySpace, Isobar and Carat

17. One-Stop Shopping For Customers TICKETS MERCH RINGTONES MP3s STREAMING PLAYLISTING

18. Source: 1 NPR.com & FEC.com, Q1 2007Campaign Contributions; 2 Federal Election Commission, July 2008. 18 The Heavyweight Democratic Contenders For President Tale Of The Tape Hillary Rodham ClintonBarack Obama Age6047 Brand PromiseExperienceChange Campaign StrategyTop DownBottom Up MySpace + Facebook Friends 346,7061,812,321 Total Dollars Raised$235M 2 $389M 2 Est % Raised Online16% 1 28% 1

19. 19

20. 20