2. The Inter-disciplinary Design Quandary De Montfort University 13th February 2002 Nick Farmer – Farmer Studios Ltd

3. WHO ARE FARMER STUDIOS? Design and build for the attractions market Museums, visitor centres, theme parks, retailers Founded in 1976 – based in Leicester 50 staff – 12 designers Projects in the UK and abroad

4. THEMED ENTERTAINMENT ASSOCIATION

5. THE CLIENT Museo de las Ciencias Ciutat de les Arts i de les Cièncias

6. EMPTY GALLERY

7. THE CONCEPT

8. THE CONCEPT – MORE DETAIL

9. THE SKILLS TO DO THE JOB Concept design Story telling Script writing Character design Animatronic design Costume design Mechanical design Auditorium design Show production Graphic design Scenic design Video design Audio design Music composition Lighting design Technical systems design

10. TIME

11. THE STORY IS KING Everything starts with the story Define the visitor experience Then consider the tools Write your own brief?

12. SHOW DEVELOPMENT MATRIX

13. CONCEPT DEVELOPMENT

14. CHARACTER DEVELOPMENT

15. COSTUME DESIGN & DEVELOPMENT

16. ANIMATRONIC CONCEPTS

17. ANIMATRONIC AND MECHANICAL DESIGN

18. AUDITORIUM DESIGN

19. PREFERRED TECHNIQUE BUILDING FROM THE INSIDE  The story  Experience  Technology  Interior schematic  Exterior architecture  Desired result

20. DOM E

22. SHOW PRODUCTION

23. GRAPHIC DESIGN

24. SCENIC DESIGN

25. VIDEO DESIGN

26. SOUND TRACKS AND MUSIC DEVELOPMENT

27. LIGHTING DESIGN

28. TECHNICAL SYSTEMS DESIGN

29. THE PERFECT PROJECT? 1.Take, or write, a full brief 2.Sell the project vision – appoint a Project Champion 3.Communicate project boundaries – objectives, deadlines, budgets 4.Make clear the rôles in the team 5.The team are all part of the solution 6.Constant updates – Project Management! 7.Develop mutual trust – support the weakest link 8.Balance the personalities – control the dominant 9.Generate the excitment of success – enjoy! 10.Communicate, communicate, communicate If they don’t know where they’re going they’ll probably end up somewhere else.

30. ROBOTS R US

31. TECHNICAL REHEARSAL

32. SITE 1

33. SITE 2

34. THE CREW December 2001

35. First pants then your shoes

36. Scottish menu

37. FIN