1. Ad Nauseam: Your Message Here Jeff Barroga Kelli McCurry I MBAs

2. Management of Sales Promotions and Publicity Role of Sales Promotion Types of Sales Promotion Evaluating Sales Promotions Publicity Management

3. Types of Sales Promotion Premiums Demonstrations and Sampling Sole SponsoredJoint Sponsored Sales Promotions Contest and Sweepstakes Frequent - Buyer Programs Coupons In-Store Displays

4. Eight Most Popular Types of Joint-Sponsored Sales Promotions 1. Coupons in retailer ads 2. Cents-off 3. In-store coupons 4. Refunds 5. Electronic, in-store displays 6. Samples 7. Premiums 8. Sweepstakes

5. Percentage of Rebates Redeemed by Dollar Value ValueRedeemed Greater than $5088% $25.00 - 49.9948% $15.00 - 24.9918% $ 5.00 - 14.9911% $ 2.00 - 4.995% Less than $2.001%

6. Evaluating Sales Promotions: What they Can and Cannot Achieve Can Achieve Inspire consumers Stimulate sales Combat competition Encourage repeat usage Reinforce advertising Cannot Achieve Fight non-acceptance Overcome crappy people Give consumers a compelling reason to continue purchasing a product in the long run Turn bad sales around permanently

7. Publicity Management Advantages: Objective Credible Appeals to a mass audience Disadvantages: Difficult to control and time Integrate with other parts of the mix

8. Non-Traditional Advertising Why? –Reaching consumers is getting harder –A growing focus on micro-targeting –Consumers are tired of traditional methods –Online “click-through” rates are sluggish What we’re talking about –New non-traditional methods –Outdoor advertising –Human billboards –Impressive results –Industry growth

9. Have a Minute? Capturing a Captive Audience ElevatorsBathrooms Floor GraphicsGasoline Pump Nozzles

10. A Proliferation of Advertising Venues Emerging advertising methods –Automobile ad wraps (360 ◦ ) –Cell phones –Hotel key cards –Beach sand –Fresh Fruit

11. Outdoor Advertising 5% of Global Advertising Billboards (50%) Street Furniture (18%) Transport (26%) Ambient (16%) 18.3 Billion 2003 Rev Street Furniture Fastest Growing

12. Advertising Gets Physical The Advent of the Body Billboard The Advent of the Body Billboard The Advent of the Body Billboard SnoreStop –$37,325 for forehead GoldenPalace.com –$4000 for tummy Need a body? –TatAd.comTatAd.com –E-bayE-bay Wanted: Dinosaur Hunters

13. It Gets Results Retailers are happy –Floor graphics 25-27% sales increase –Shopping carts 10% increase –Gas pump nozzles 40-300% increase –Costs less than traditional methods

14. Growth in Ambient Media 51% industry growth since 2000 Ad Nauseam COMPANYAD MEDIUMEARLY ACHIEVEMENT C& E New Media Inc. Hackensack, N.J. Supplies and restroom walls in bars and restaurants Bar glass promos for ESPN and movie debuts Beach 'n Billboard Inc. Leonia, N.J. Blanket-size impressions on public- beach sand Skippy peanut butter, Snapple, and ABC-TV ads at Seaside Heights, N.J. Fruit Label Co. Los Angeles Stickers on supermarket produce Ads on 15 million apples for Ask Jeeves search engine PoleMax Media Group LLC Dallas Wraparound banners on protective padding placed on gas station and convenience store light poles Four-color ads for McDonald's, Gatorade, and the Texas Lottery KeyAd LLC San Antonio Plastic key cards and key card folders for hotel rooms Trade show exposure for Sterling Truck Corp. at the Great American Trucking Show

15. Questions?

16. Sources Alt.advertising. McMurray, Shandley, Profit, 11831324, Mar2005, Vol. 24, Issue 1 Harvard Business Review Case: JCDecaux Advertising. Brian Steinberg and Suzanne Vranica. Wall Street Journal. (Eastern edition). New York, N.Y.: Dec 30, 2004. pg. B.1Wall Street JournalDec 30, 2004 It's an Ad, Ad, Ad, Ad World. DANIEL EISENBERG. Time Magazine. September 2, 2002.