1. Internet and Business

2. Sales Estimates: 2006 Online retail sales: $195 billion 25% ($48 billion) from online auctions

3. E-Commerce Models Storefront Model Shopping Cart Technology Search, Directory and Featured Items Uses Database www.amazon.com

4. E-Commerce Models Auction Model Buyers bid on products Minimum Price Reserve price Dutch Auction Fixed-Price Option Reverse-auction model E-bay not involved with money exchange. E-bay strategies (misspellings) Ebay

5. E-Commerce Models Portal Model Advertising Model Charge Business for Links Excite Portal/Mall Model: Yahoo (Yahoo shopping)Yahoo

6. E-Commerce Models Dynamic Pricing Models Name-Your-Price Model Priceline.com Comparison-Pricing Model BottomDollar.com Rebates eBates.com

7. E-Commerce Models Advertising iWon.com Freemerchant.com

8. E-Commerce Models Click-and-Mortar Business Brand name already created Allows growth of customer base. Always open (24/7) Allows for greater inventory. Can mix services: buy online, return to store. Walmart.com

9. Business-to-Business Models Larger portion of e-commerce sales. B2B aided by technologies like: EDI: Electronic Data Interchange standardizes orders and invoices.

10. Developing an E-Business Mostly the same as a non-e business. Study the competition. Decide what makes your company unique and better. Figure costs. (An online business may have a lower startup costs.) Pick domain name register.comregister.com Choose web server: redundant systems, bandwidth, storage Find distributors, wholesalers, or make or find your own product.

11. Developing an E-Business Sites exist (B2B) that help you develop e- commerce or auction sites. Normally, there is a fee or a charge per transaction. Yahoo stores.

12. Payments in an E-Business Credit Card Transactions POS (point of sale) transactions not available CNP (card not present) sales are used Requires further authentication (billing address, code on back of credit card) Process also involves authorization (is money available) Companies (like Verisign) exist to process online transactions. Personal Check or Certified Payment

13. Payment in an E-Business II Paypal allows one user to send money to another individual. (used in Ebay.) Both participants must have e-mail. Funds can be transferred between banks or a check can be sent.

14. Payment in an E-Business III Micropayments allow small fund transfer on the web. (per click payment). B2B companies support this option.

15. New Connections to the Internet Wireless Devices PDAs and Cell Phones can access the web. Limited or no graphics. Challenges for web designers. Called m-business (mobile business) More popular outside the USA.

16. Marketing E-Mail marketing (SPAM? Permission?) HTML pages (or BLOG addresses) sent Promotions. (Sales in print or online: directcoupons.com)directcoupons.com) Traditional media (ebay ads)

17. Marketing Banner Advertising Pay for banner Pay for each click. Pay for actual purchase.

18. Marketing Media-Rich Advertising Follows model for television or radio. Plays before or in between content. Video or sound (quicktime, realplayer) Flash or Shockwave Survivor Gamespot

19. Marketing M-Commerce Pay people to accept ads on cell phones Send ads to people in malls.

20. Marketing a Website: Search Engines and Keywords Words on page (in title and in headers) For logos as images, use alt tags. Use naturally. (Don’t repeat endlessly)

21. Marketing: Search Engines Add your site to search engines. Sites such as submitit.com will add to many engines for a fee, but just add them yourself to the main sites.submitit.com Yahoo: http://docs.yahoo.com/info/suggest/ http://docs.yahoo.com/info/suggest/ Google: http://www.google.com/addurl.htmlhttp://www.google.com/addurl.html Altavista: http://www.altavista.com/sites/search/addurlhttp://www.altavista.com/sites/search/addurl

22. Affiliate Programs One website is paid to have a link to another site. Pay-Per-Click (or 1000 clicks) Pay-Per-Lead Pay-Per-Sale Amazon.com

23. E-Businesses Retail Banks (online banking) Investments (etrade.com) Online learning (formal) Online learning (casual: Barnes and Noble)

24. Publishing Online newspapers and magazines. Online Journals Self-publishing/Print-on-demand

25. Online Entertainment Online Games (gamespot, yahoo) Sports on the web (espn.com)espn.com Films (atomfilms.com)atomfilms.com

26. Personalizing E-Commerce Cookies Intelligent Agents Privacy Policy FAQs (Frequently Asked Questions) E-Mail Chat (between customer and service reps)

27. Globalization Canada & U.S. and Western Europe: widespread internet connections. Some of Latin America is limited by the costs of computers, but programs include: Computers in Schools Low-cost loans to buy computers Free internet access in some countries.

28. Globalization Majority of individuals do not have computers Some Governments in the Middle East as well as China limit access to the internet (educational and government institutions). In many cases, if credit card usage is limited (as in China), the internet is only a tool for communicating and acquiring information.

29. Globalization Nonetheless, international companies must offer international websites. Ebay Ikea

30. Education and the Internet

31. Finding Information General Research Library Research Popular Articles Research Articles Is it accurate? How is it used? Is it cited correctly?

32. Class Use of the Internet E-Mail Discussion Boards Blackboard Virtual Classics Department in six southern college

33. Distance Learning Lectures by video, audio, or no lecture Considerable reading and self-study Chat Room/Discussion Board All work submitted online For the self-directed student.