1. Quiz November 28 th

2. 1. __________ involves a face-to-face interaction with the consumer with the goal of selling the consumer merchandise or service a.Advertising b.Personal Selling c.Publicity d.Sales Promotion

3. 2. Which of the following is typical of Retailer promotion (compared to manufacturer promotion)? Retailer promotion focuses on a. Product image b. Specific product c. Focused image d. Price and Availability

4. 3. The gap ads we saw were probably designed to have a _____ objective a.Long-term b.Short-term c.Profit Maximizing d.Holiday

5. 4. This method of budgeting promotional dollars is probably the most common a.Affordable b.Percentage of Sales c.Objective Task d.Arbitrary

6. 5. Who won this year’s version of dancing with the stars? a.Marie Osmond b.Helio Castroneves c.Scary Spice d.Pick B