1. Trends Exercises February 6, 2009

2. Develop and Synthesize trends Break into teams of three Discuss the trends that each of you brought with you to the training today Take a few minutes and search for new trends or trend sources on the Internet Discuss the trends Identify a larger concept, market shift or opportunity based on these trends Present your thinking to the group

3. Components Justify your thinking – Current industry knowledge – Competitive actions – Internally identified trends – External insights or trend identification – What you felt was important or likely

4. Available Information What do you know, or think you can access within Pacific? What insights or trends are missing, and need to be obtained?

5. What would you recommend As Chino for the day, based on this assessment, what do you recommend? – Trends – Scenario – Defined implications What are our actions?