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Confidential Line Review (Calculators) Teledex Inc. April 7, 2010
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Confidential 2 Line Review Process for Calculators Meeting Attendees – President : Wayne Pi President (Int’l) : Mei Noguch Teledex Inc Kenilworth, New Jersey.
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Confidential 3 Company Information History / Background Mei Noguchi and Wayne Pi established Teledex in 1990. The company is based in New Jersey and markets a line of electronic products worldwide, under the brand name Datexx. With our R&D in USA, Japan and Taiwan and with factories in China, we serve retailers and etailors all over the world. We service many international chains by making value-added products that provide profit margins to our top retailers like Brookstone, Herrington, Frontgate Cinmar, Amazon, CVS, Publix, Winn Dixie, Food Lion etc. Couple this with a winning merchandising plan to appeals to different segments of market. Our R & D team listens to customers and retailers, and because we are here in the US, we can respond quickly. Creative ideas from our team are targeted to different segments of the market like students, executives, or small business operators. Datexx quality is Radio Shack standard, and our theft-deterrent packaging makes an excellent presentation to enhance sell-through.
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Confidential 4 Company Information (contd.) Sales - Annual Worldwide Sales: In excess of $10 million - Annual Sales to North America: In excess of $7 million Total assets: (Do not disclose) Employees: - Factory/China: 350 employees - Offices: 25 employees U.S. – 10 Taiwan – 2 Donguan, China – 2 Tokyo, Japan - 2 R&D: Designers / R and D located in NJ,Japan and Taiwan
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Confidential 5 Company Information (contd.) Organization structure: - R and D – Located in Kenilworth, NJ ( Hiro Ogura in charge) - Sales & Marketing (Mei Noguchi & Wayne Pi) - Accounting - located in Kenilworth NJ - Logistics - Taiwan
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Confidential 6 Company Information (contd.) EDI capabilities –Purchase Orders, Invoices, ASN’s, and POS reports Lead times (per geographical zone & country) –Initial lead time 75 days –Standard lead time 60 days (Special Projects would be done quicker with proper planning) –Shipping point: Yantian, China Minimum order quantity ( per geographical zone & country) 3,000 units/ model
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Confidential 7 Company Information (contd.) Safety stock to assure proper service levels This s a direct import program Distribution centers - Kenilworth, NJ - California Shipping Capabilities: Long Beach, Ca.
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Confidential 8 Company Information (contd.) Manufacturing Facilities - Injection/mould making equipment - IC bonding & printing equipment, - Testing equipment, - Assembly facility Capacity & production –Total manufacturing capacity per product line Existing run rates are currently at 600K to 1 Million pcs. Per sku per month. Excluding the printing calculator, current run rates are 100K per month given Office Depot’s existing qt’s. –Available capacity to Office Depot Datexx factory capacity can easily absorb current Office Depot qtys. And a growth factor of 100% before needing to open up a second production facility
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Confidential 9 Company Information (contd.) Core competencies –Datexx is highly regarded for their creativity and uniqueness –Market Innovator – sets trend and create nitches –Stresses task accomplishment with a flair Sales / Marketing support –Datexx products have garnered rave reviews in the press for their unique and inventive product introductions –Datexx has quoted on an FOB HK basis –Datexx will continue to work with Office Depot to provide the best service in the category with unique feature based marketing Technical support (if applicable)
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Confidential 10 Company Information (contd.) Key Operating Objectives Innovation - Continually Introducing Fresh Product - Ideas that benefit the office users Profitability - Create Value Added Products Quality - Brand Name Quality at Import Prices Dependability - Consistent, On Time Deliveries
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Confidential 11 Business Metrics Total Customer Satisfaction Steady Increase In Sales Above Average Customer Profits Expanding Customer Base
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Confidential 12 Company Information (contd.) For existing vendors only –Number of years with Office Depot: 5 years (2006-2010) –SKU count by category: 17 / Calculators –Purchases in (US$) 2007: $1,771,593 2008: $1,066,268 2009: $ 434,586 –2010 YTD $ 533,760
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Confidential 13 Company Information (contd.) What % of business is Office Depot for your company’s sales turnover (if existing vendor): 6% What is the % growth / decrease over the past 3 years (if existing vendor): 40% Who are your top 5 customers? 1. United Stationers 2. Todo (Mexico) 3. Saint Gentleman (Japan) 4. Publix Supermarkets 5. Ofiventas (Mexico)
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Confidential 14 Market Overview Category size within US market - Datexx brand: 10%, Private brand: 10% Category Growth Trend: slowly declining % Total Market Share by resource (pie chart) –Retail: 95% –BSD: 5% % Market Share by retailer with a specific Office Depot % (pie chart) –Retail –BSD
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Confidential 15 Market Overview (contd.) Brand awareness –Datexx Calculators are considered a BRAND name in Mail Order and Food and Drug trade, Electronics channel –Affordability and quality have given Datexx a loyal customer base over the last 20 years Current / future trends in the marketplace Datexx leads in calculator design, which has created new market opportunity against down trend in this category Hybrid Calculator iPhone look fashion Colors
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Confidential 16 Marketing and Promotional Plans Retail BSD
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Confidential 17 Why partner with your company? Teledex has a proven track record of creating unique, profitable niche products For calculators –Hybrid green statement Fashion and Functions to attract BTS and inline. For more Lifestyle leaders : –Smart LED Lights for Home and Office –Portable USB Chargers for Smart Phones, iPods etc. –Smart Personal Safety LED Lights –Green Hybrid Power Calculators –LED Sign Board system – Post Print Management
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