1. Intellectual Property Boston College Law School April 23, 2008 Right of Publicity

2. State Intellectual Property Laws Different areas –Trade Secret –Misappropriation –Contract –Publicity Preemption

3. Midler v. Ford Motor

4. California Right of Publicity Cal Civ. Code 3344 –(a) Any person who knowingly uses another’s name, voice, signature, photograph, or likeness, in any manner, on or in products … or for the purposes of advertising products, … without such person’s prior consent … shall be liable for any damages …” Common Law Right of Publicity –Appropriation of celebrity’s identity for commercial purposes

5. White v. Samsung

6. Wendt v. Host

7. Comedy III v. Saderup

8. Saderup

9. Warhol

10. Masters Of Augusta

11. Elvis Impersonators

12. Hypo

13. Justifications Utilitarian justifications –Incentive for creativity and achievement –Preserve value of identity as a marker –Prevent consumer deception and confusion Labor-desert –Reward labor and hard work –Prevent unjust enrichment Personality theory –Protect interest in controlling own identity

14. Administrative Next Class –Finish syllabus Office Hours –Monday, 2-5 p.m. –Tuesday, 9-12 p.m. –Wednesday, 12-2 p.m.