1. Promotion 2: Affiliate programs Word of mouth w/ economic incentive, akin to MLM CPA or CPC Long tail, niche products and niche audiences Helps SEO, inbound links Helps branding In house (amazon etc.) versus network (linkshare; perfiliate)

2. Search Engine Marketing Adwords and Yahoo’s! Overture SEO

3. Search Engine Optimization Identify relevant keywords Match pages to keywords Title tag Body text Number of inbound links Anchor text of inbound links

4. E-mail advertising vs. RSS What’s wrong w/ e-mail advertising So why RSS ? Performance-based analytics