1. Mobile Access to All Things Academic Presented by Mark Jones Chief Client Officer Datatel

2. Session Syllabus  Get your attention, educate, entertain and translate  Convince you that you need a mobile strategy for your campus – for the right reasons  Use real world example to illustrate the “art of the possible” American Association of Community Colleges

3. Gratuitous Attention Grabbing Video American Association of Community Colleges Cool Video

4. American Association of Community Colleges 500,000,000 2010500 3rd

5. Top Websites for College Students

6. After Web, Mobile Device is “Weapon of Choice”  Over 99.7% of students have a mobile device.  Spring 2010 - National rollout of Android OS. Verizon ran TV ad campaign promoting a $79.99 smart phone with a second one for free.  February 2011 - Verizon (see below) promoting two LG Vortex smart phones for $49.99. (37.5% decrease from previous example.) American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

7. Quick Start Guide to “Texting” OMG – Oh my Gawd! BFF – Best Friend Forever LOL – Laughing Out Loud BRB – Be Right Back G2G – Got To Go CUL8R – See You Later 2EZ – Too Easy 2MORO – Tomorrow TMI – Too Much Information 2NITE – Tonight 4EVER - Forever American Association of Community Colleges TxtUL8R – Text You Later NUFF – Enough <3 – Heart BFN – Bye For Now CMU – Crack Me Up CUNS – See You In School CYE – Check Your Email DEGT – Don’t Even Go There PAW – Parents Are Watching Cryn – Crayon or Cryin(g)

8. Mobile Devices Not Just For Social eLearning Course information Faculty interaction Peer interaction Lecture replay (mp3/video) Campus Connection Key contacts Important numbers Notices/alerts Maps Course Status Course Information Events American Association of Community Colleges

9. U.S. Education: The Challenge The challenge for our education system is to leverage the learning sciences and modern technology to create engaging, relevant, and personalized learning experiences for all learners that mirror students’ daily lives and the reality of their futures. Source: Transforming American Education: Learning Powered by Technology; National Educational Technology Plan 2010; March 5, 2010; Office of Educational Technology, U.S. Department of Education American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

10. Students Expect It “Our students, faculty, and staff really like having mobile access. In fact, today’s students expect it, and if it’s not available, that’s a detractor.” Lee Colaw Chief Information Officer Amarillo College American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

11. The Life of A Professor Pre-1998

12. The Life of A Professor – Today Today

13. Cool Factor Vs. Essential Tool  What are keys to persistence on your campus  People and process  Technology (retention alert systems)  Engagement (how do you define/measure)  Right information, right time  Creating a safety net/support infrastructure  Making it easier to do “business” with your campus  Student focused vs. staff focused American Association of Community Colleges

14. An Illustration: Datatel Mobile Access (MOX) Datatel MOX is multi-device, fully integrated mobile app for prospective students, students, faculty, staff, and alumni that surfaces key administrative and learning data for on the go consumption American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

15. MOX at Amarillo College “Community college students are perceived as lacking in computers and laptops and things of that nature, but if you look at your audience, they all have smart phones. That’s when I realized we needed a mobile app.” Lee Colaw Chief Information Officer Amarillo College American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

16. Important Numbers American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

17. Maps American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

18. Maps: Multiple Campuses American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

19. Maps “Administrators use the directory functionality frequently. We’re growing to three campuses and people change offices a lot. So the fact that they can head out to an office in another building and then use MOX as a guide is great.” Matthew Romeo Director of University Applications Quinnipiac University American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

20. Info American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

21. Events American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

22. News American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

23. My Card American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

24. Friends American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

25. Notifications “Our business office loves the notifications, that students can see if their bill is due or that they haven’t completed their medical form. We use that heavily.” Janice Wachtarz Assoc VP of University Applications Quinnipiac University American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

26. Notifications Job responsibilities Company message Competitors American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

27. Courses “I use the courses tool the most to see if any of my friends are in my class.... When you have a question that you want to ask a classmate, you can easily access the roster and email your question. This came in handy when a teacher didn’t post an assignment, and I was able to ask a classmate about it.” Emily Morgan - Print Journalism student Class of 2011 Quinnipiac University American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

28. Courses American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

29. Directory “I hate going online to find telephone numbers so I love the directory.” Emily Morgan Print Journalism Student Quinnipiac University Class of 2011 American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

30. The Future of MOX at Amarillo MOX will be the user interface of choice MOX will provide classroom collaboration -Discussion forums, wikis, and blogs -Chat presentations MOX will perform transactions -Registration and Waitlisted Class Alerts -Time Entry and Bill Pay MOX will provide streaming audio/video Self-guided admissions tours Menus, bookstore sales and bus schedules American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

31. Kudos “Datatel MOX includes everything that a prospect, current student, or alum would go to our website for when using a mobile device...phone number, directions, a map...and RSS feeds are great to keep you in the loop – that’s just one more avenue to deliver this information by.” Stacy Dean Britt Executive Director, Web Development Saint Xavier University American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

32. Kudos “It was really easy to implement, and it satisfied people’s needs. We haven’t encountered resistance or needed an increase in support. In IT, when things are working as they should, the phones are quiet. With the MOX implementation, it’s been very quiet.” Aaron Cowdery Director of Administrative Services Marietta College American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans

33. Questions??? American Association of Community Colleges Annual Convention, April 9-12, 2011, New Orleans