1. About TradeDoubler 19992000 01 Offices in Europe and Asia 200120022004200520062007 030711131416 19 1 Japan #1 European player in performanced based online marketing

2. About TradeDoubler Facts Founded in 1999 IPO in 2005 405 Mio € Revenue in 2008 638 employees 1 700 + Advertisers 127 000 + Publishers 23 billion Impressions/month 272 million unique visitors per month 10 Million leads and sales per month CompanyReachResults

3. 10 years of succesful work, 1750+ clients 3

4. Media choices used to be limited…

5. Media today is an exotic buffet… b

6. Source: Jupiter 2009, Emarketer 2009 Before: High spend growth-> low focus on measuring effectiveness Now: Lower growth -> increased focus on measuring effectiveness European online ad spend 2007-2011 (€bn)§

7. Source: JupiterResearch/Vers group 2009 Question: looking ahead in 2009, which do you see as the top three priorities in your company’s marketing efforts? What’s on the Marketing Director’s agenda in 2009

8. How does the #1 Telecommunications company in Sweden maximize ROI in online sales? SEKQ1 2009 Total Programme Revenue14 680 364 Spend3 100 000 Cost of Sales21% Rev ex channel costs11 580 364 Number of sales24 467 Cost per sale127 Affiliate Transaction (CPA, pay for sales only) Revenue8 100 000 Spend1 500 000 Cost of sales19% Rev ex channel costs6 600 000 Mix of spend48% Performance Campaigns (pay for CPM/CPC) Revenue316 364 Spend400 000 Cost of Sales126% Rev ex channel costs-83 636 Mix of spend13% Contextual Advertising (SEM, CPC) Revenue6 264 000 Spend1 200 000 Cost of Sales19% Rev ex channel costs5 064 000 Mix of spend39%

9. A steady increase in number of digital media channels together with A heavier pressue on Marketing Directors to prove the value of money spent drives The need to measure investements in digital media in the same way, with a focus on Return on Investment Conclusion

10. Industry: FMCG - Campaign Period: January 9 th – February 21 st 2009 Case Study – Danone Group, Product “Activia”, Italy About the client Danone Group produces and market dairy products. This was Danones first performance based campaign in close cooperation with TradeDoubler Objective: The objective was to generate 12 000 new women members to Danones “regularity program” through a contest in which users could win a MacBook air or an IPhone. The lead was double opt-in. After the registration, users started to receive a wellbeing program by email. Strategy: TradeDoubler delivered the campaign using a combination of display marketing in our performance network and direct email marketing activities through partners. In both channels women was targeted. Results: 4,8 million impressions and 330 000 clicks – click through rate of 6,8% 14 456 leads (13 204 direct leads and 1 327 ileads) - lead rate of 4,42% Success Factors: 1. Attractive consumer offer (brand and contest) 2.Combination of targeted display advertising and emailing activities 3.Ongoing optimization “The Danone Activia campaign has proven to be a successful initiative targeted to women. TradeDoubler helps us in reaching very fast our estimation of subscription.” Chiara Ugozzoli New media & CRM manager Danone Italia

11. Industry: Telco - Campaign Period: February 19 th - March 30 th 2009 Case Study – Sony Ericsson, Spain Objective: Sony Ericsson was launching a new phone, Xperia X1 and the objective of the campaign was to generate traffic to the clients landing page and convert them into leads (objective of 30 000 leads). Strategy: In order to achieve the objective we suggested to run the campaign in two channels: display advertising in TradeDoubler Spain’s performance ad network and email marketing through partners. Results: Nearly 32.000 leads were generated in this period with an exceptional lead rate of 50.31%. Success Factors: 1.An interesting product from the advertiser 2. Combination of display advertising and email marketing targeted to young, tech savvy audience “The results from this promotion far exceeded our expectations. Implementation was fast and efficient and the team of Tradedoubler Spain were proactive in defining possibilities to improve our campaign and share best practises. We look forward to working again with Tradedoubler in the future and have already implemented additional campaigns. Graeme M Gibbs. Music & Digital Manager. Sony Ericsson Mobile Communications