1. Intelligex Case Study December 15th, 2000
We want to begin with expressing our pleasure at being here before you today and having the chance to share an extremely exciting opportunity with you
Before beginning, brief background on us
Eric - Florida, UM BBA, Trader, JPM, Wharton, Entre
Matthew - Conn, Upenn FR, Trader, Monitor, Wharton, Entre
This presentation is the property of Intelligex, Inc. and may not be transmitted, reproduced or otherwise used without the express written consent of the Company.

2. Introduction Development Process Technology Choices Wrap Up AGENDA
Let’s begin with an executive summary, then move through the balance of the presentaiton focusing on areas that interest you most, and finally present to you’re the product demo

3. Intelligex is an expert match maker for custom market research, that:
INTELLIGEX SERVICES
Intelligex is an expert
match maker for custom market research, that:
Evaluates research suppliers
Matches buyers and suppliers
Facilitates online transactions
Provides expert consulting

4. SOLUTION Register 1 Create RFP 2 Select Suppliers 3 Suppliers Respond4
Review Proposals 5
Choose A Winner 6

5. Benefits for Suppliers
CUSTOMER BENEFITS
Benefits for Buyers 2
Speed
Supply chain automation substantially reduces procurement time 3
Quality
Find the supplier that excels in your area of need 1
Cost
Product cost savings from competitive bidding plus opportunity cost savings
Benefits for Suppliers 1
Reach
Tap broad and deep new customer pool
which would otherwise be neglected 2
Cost
Direct sales acquisition cost savings plus lead time opportunity cost savings 3
Convenience
Spend less time teaching and more time executing, and benefit from repeat usage

6. Introduction Development Process Technology Choices Wrap Up AGENDA
Let’s begin with an executive summary, then move through the balance of the presentaiton focusing on areas that interest you most, and finally present to you’re the product demo

7. Development Objectives
Build a transactional system for a “Beta” audience
Create RFPs
Send to select suppliers
Create Proposals
Negotiate
Secure environment
Lay the ground work for future releases to build upon
Spend as little money as possible
Complete it in 6 months

8. Development Timeline QA Beta Launch First Transaction in early October
March
April
May
June
July
August
September
Site Map Created
Initial
Architecture Chosen
Database
Design
HTML Prototype of RFP Questions
Complete Creative Work
RFP Functional
Proposal Prototype
Proposal Functional
Manual Matching Function Added
Negotiation Prototype
CTO Leaves
Changed Database and OS
Negotiation functional
Customer Demos
Additional Features
“Advisor” Tools
Choose Host
Finalize Feature Set
Implement Security QA
Beta Launch
First Transaction in early October
Corporations source approximately 50% of their intelligence needs from outside vendors
Intelligex will
first help facilitate this procurement process - of both primary (custom) and secondary (existing) intelligence - by providing the platform to locate, interact, transact and deliver
second help companies track and more effectively share intelligence across the organization (knowledge management)

9. Gathering Customer Input
We asked our customers for feedback throughout the development process
Prototype in HTML 1
Meet customers in person and ask them
to complete task with prototype 2
Developers observe customer and ask
for feedback on tool / process 3
Development team meets to revise priorities and add to “To Do” list 4

10. Introduction Development Process Technology Choices Wrap Up AGENDA
Let’s begin with an executive summary, then move through the balance of the presentaiton focusing on areas that interest you most, and finally present to you’re the product demo

11. Trade-Off: Build in-house vs. Outsource
We chose to build in-house
The technology required to deliver value to our market does not require cutting-edge computer science skills.
Building in-house allows us to be more responsive to customer needs.
The market for I-Builders was extremely tight, so building in-house saved us both time and money
Note: we did outsource the Creative work to a small design shop

12. Trade-Off: Operating System
We switched from Windows2000 to RedHat Linux
Leading operating system for hosting Web sites (Netcraft estimates that 30% of active Web sites run on Linux
Higher reliability than Windows NT or Windows2000
Abundant support and third party applications available
Allows for easier migration to more robust Unix like Solaris

13. Trade-Off: Scripting Language
We chose ColdFusion
The leading cross-platform Web application server
Open integration with databases, , directories, Java, CORBA, COM, EJB, and XML allows for a very high degree of extensibility
Integrated server clustering allows for a high degree of scalability
Strong Database Abstraction Layer allows for greater portability
Low cost
Very easy to learn

14. Trade-Off: Database Server
We switched from Oracle to PostgreSQL
Leading full featured Open Source RDBMS
Benchmarking tests show performance edge over Oracle and MS SQL server at low to medium levels of traffic (e.g. 100 concurrent users)
High level of support from developer community
Use of ANSI SQL allows for portability to other database systems
Easy to administer

15. Trade-Off: Web Server We chose Apache
The dominant Web server with over 60% market share. This means it receives unparalleled support
Highly reliable
Portable to all other platforms
Integrates well with virtually every Web technology

16. Trade-Off: Hosting We chose Rackspace Managed Hosting
Rackspace manages more dedicated Linux servers than any other company in the world.
High level of physical security, conditioned UPS, and advanced fire-suppression system
Connected to 5 different backbone providers with SLAs to ensure high availability
Full root access

17. Introduction Development Process Technology Choices Wrap Up AGENDA
Let’s begin with an executive summary, then move through the balance of the presentaiton focusing on areas that interest you most, and finally present to you’re the product demo

18. Take Aways Involve Customers Anticipate Change
Consider Open Source Solutions
Don’t Panic

23. Definition of Custom Market Research Common Research Studies
INTRODUCTION
Custom
market research consists of information gathered through direct conversations with customers to help specific organizations make critical decisions.
Definition of Custom Market Research
Common Research Studies
Business, Economic & Corporate
Competitor Benchmarking
Pricing
Product
Distribution
Promotion
Buying Behavior
Research Approaches
Survey Research
Observational Research
Focus Group Research
Experimental Research

24. SLIDE TITLE TEXT Click to edit Master text styles Second level
Third level
Fourth level
Intelligex is in the process of building, through a partnership with CSC, a robust, enterprise procurement solution for market intelligence. The Intelligex solution will:
Fix a broken market
Build a new market
And transform the way companies gain and sustain advantage, especially in the information economy, through superior market intelligence procurement
We are the Tradex of market intelligence
We are talking about a potential 60 billion dollar market but the impact is much greate
every failed product costs about $50 million and only 2.5% of all product concepts make it to the light of day
Companies have a need to get it right and get it quickly, Intelligex will greatly enhance their ability to do just that