1. Comparable study on reading and writing toys Mika Takagi Nov.28th

2. Paul’s key messages We need to understand learners condition We have to formulate according to practical problems specific to the location and situation of the learner Learning should be fun, satisfying, and rewarding Go for simple device Learners will embrace mobile learning only if it meets his/her individual learning needs Seek for pedagogically effective and culturally appropriate way Adequate support and maintenance is important →Do we a lot of products that satisfy this?? Let’s find it out!

3. There is not many ‘reading’ toys -Amazon.com listings Toys & Games › Learning & Education › Reading & Writing Alphabet Blocks (8) Diaries, Journals & Notebooks (202) Magnetic Letters & Words (136) Spelling (153)

4. TJ Bearlytales $45 and $10 /book Illustrated book and cartridge for T.J. BEARYTALES bear (sold separately) comes with a special camera that magically snaps pictures as T.J. tells the story! T.J. teaches kids about problem solving, helping others and exploring the animal kingdom →Good and scalable model, but only provides picture book paraise

5. Vtech - Write & Learn Letter Pad $24.95 Interactive, erasable writing pad Teaches letters A-Z step by step with touch-sensitive letter buttons LCD screen for interactive fun 3 different activities 3 years + →Fun, but gets boring after a while.

6. FLY $79 Working pen is a powerful computer! Scans and digitizes what kids write for upload to home PC Includes special FLY Paper, software for games, math help, and more →Scalable, interactive, fun. No visual

7. Kindle $399 Paper-like screen 10.3 ounces Edit Keyboard Search →If it can replace paper reading, it will be a hit…!