1. Webcasting in Germany Miriam A. Smith, Associate Professor San Francisco State University Miriam A. Smith, Associate Professor San Francisco State University

5. Germany Population: 82,431,390 #14 Land Area: 357.021 square miles Economy: $2.362 trillion Per Capita: $28,700 Median Age: 42.16 Life Expectancy: 78.65

6. TV: 373 broadcast stations Radio: 787 FM, 51 AM Internet hosts: 2,686,119 (2004) Internet users: 39 million (2003).de -- 9,153,059 54.35 main telephone lines 64.8 mobile phone lines

7. Top German Web Sites Search Engines, Portals, Community Networks T-Online34.2% Google34.1% MSN29.5% Web.de19.7% Yahoo!15.0% freenet.de13.8% AOL13.4% T-Online34.2% Google34.1% MSN29.5% Web.de19.7% Yahoo!15.0% freenet.de13.8% AOL13.4%

8. Sample Video Offerings 3satNews & Talk Bloomberg TVBusiness Talk Deutscher BundestagNews EuronewsNews TagesschauNews Viva TVRock Music ZDFNews & Talk 3satNews & Talk Bloomberg TVBusiness Talk Deutscher BundestagNews EuronewsNews TagesschauNews Viva TVRock Music ZDFNews & Talk

10. Existing Constraints Broadband Penetration Legal Broadband Penetration Legal

11. Webcasting Loves Broadband Broadband penetration in Germany lower that one would expect. 8.1% (Deutsche Bank) 12% (Bitkom) 33.3% -- ISDN 8.0% -- DSL 0.1% -- cable Internet Broadband penetration in Germany lower that one would expect. 8.1% (Deutsche Bank) 12% (Bitkom) 33.3% -- ISDN 8.0% -- DSL 0.1% -- cable Internet

12. 61%US 9.3%UK 8.1%Italy 7.8%France 61%US 9.3%UK 8.1%Italy 7.8%France

13. Broadband Outlook Slower than many 2004, 2nd quarter -- 10 to 15% growth, other large European countries Germany -- 1% New ad campaign effective in increasing demand Slower than many 2004, 2nd quarter -- 10 to 15% growth, other large European countries Germany -- 1% New ad campaign effective in increasing demand

14. Good news... Infrastructure good 9 out of 10 phone connections are suited for DSL Weak point -- usage and applications ISDN very successful Biggest Internet use is e-mail Infrastructure good 9 out of 10 phone connections are suited for DSL Weak point -- usage and applications ISDN very successful Biggest Internet use is e-mail

15. However, Competition limited Cable Internet -- almost non-existent Must get broadband through phone line Deutsche Telekom -- 90% of market Competition limited Cable Internet -- almost non-existent Must get broadband through phone line Deutsche Telekom -- 90% of market

16. Legal Matters Recent shift in calculating artist performance royalties for Internet radio Shift from a flat fee to a per usage fee 300 Euros to 500 Euros per year Plus a per track fee 25 audio streams -- 15 songs per hour 270 Euros per month Recent shift in calculating artist performance royalties for Internet radio Shift from a flat fee to a per usage fee 300 Euros to 500 Euros per year Plus a per track fee 25 audio streams -- 15 songs per hour 270 Euros per month

17. Also must take technical measures to prevent recording

18. Deutsche Welle: DW-World.de

20. German

21. English

22. Arabic

23. Russian

24. Chinese

25. Portuguese for Brazil

26. Spanish

27. Competition is Stiff Content is Key!

28. Market Leader -- ORF

30. What Sets DW-World Apart? audio and video on demand German and international viewpoints independence in selection of news stories employees from 70 different nations the only Amharic uncensored news service multimedia German courses the opportunity to foster international dialogue through interactivity audio and video on demand German and international viewpoints independence in selection of news stories employees from 70 different nations the only Amharic uncensored news service multimedia German courses the opportunity to foster international dialogue through interactivity

31. DW-World Strategy Market Research Target Group Find Your Niche Market Research Target Group Find Your Niche

32. The Rewards? Not money Viewer impact Not money Viewer impact

33. Successes Journalistic awards Increase in page impressions Journalistic awards Increase in page impressions