1. Marketing & Networking Strategies for Today 5/21/10

2. Nancy Hernandez President and Founder of ABRAZO Multicultural Marketing Award winning agency UPAF, NAMIC, WisDOT, AAF, HCCW, Biz Journal Milwaukee native B2B, B2C, B2B2C experience Account services, creative service, media planning & buying, public relations, market research

3. Why is marketing necessary? Reach and win new customers Tell your story Customer satisfaction

4. Traditional Strategies Print Radio TV Outdoor Direct Mail

5. Traditional Strategies DIFM Barriers to Entry = $

6. Today’s Environment Digital Media Social Media Linkedin Facebook Twitter SEO Viral Sponsorship/Event

7. Today’s Environment DIFM DIY

8. Today’s Environment AJ Bombers

9. Today’s Environment

12. http://www.youtube.com/watch?v=rY9NefF2iiY&feature=related http://www.youtube.com/watch?v=hg5BQnJ1Q3k&feature=related http://www.youtube.com/watch?v=j_nxxuDumvY&feature=related http://www.youtube.com/watch?v=rSLXWRfFsxY&feature=related

13. Today’s Environment Requires resources Have a plan Understand your customer and where they are Marketing champion Eventually transitions to DIFM

14. Thank you! QUESTIONS?