2. Property Market Research (SGP 3113) Quiz I

3. Kursus PTK3 2008 Bagi Pegawai W32 JPPH2 1. The followings are some of the reasons why market research is needed: I. To explain certain issues related to property market II. As a source of market information III. An aid to decision making IV. As a business strategy

4. Kursus PTK3 2008 Bagi Pegawai W32 JPPH3 2. Which of the following statement(s) is (are) untrue about property market research? A. A scientific process B. Answers all aspects about property market C. Helps to find answers to a certain issue of property market whose nature of problem has been properly identified D. Helps company for a competitive positioning in the market

5. Kursus PTK3 2008 Bagi Pegawai W32 JPPH4 3. The term “4Ps” in property marketing refers to A. Product, price, perception & population B. Product, positioning, pricing & promotion C. Product, promotion, pricing, population D. Pricing, promotion, perception & population

6. Kursus PTK3 2008 Bagi Pegawai W32 JPPH5 4. Which of the following statement(s) is(are) NOT true with respect to market intelligence versus market research? A. General versus specific purpose B. Day-to-day versus ad-hoc data collection C. Not addressing specific problem versus addressing specific problem D. Neither one is costly to conduct

7. Kursus PTK3 2008 Bagi Pegawai W32 JPPH6 5. Which of the following statement(s) is(are) NOT true with respect to market intelligence versus market research? A. General versus specific purpose B. Day-to-day versus ad-hoc data collection C. Not addressing specific problem versus addressing specific problem D. Neither one is costly to conduct

8. Kursus PTK3 2008 Bagi Pegawai W32 JPPH7 6. Match the key words in left column with the corresponding appropriate words in right column Area of property market research E.g. of factors/data investigated/collected ConsumerLocation, design, size, materials, facilities ProductIncome, occupation, age, family size, race, living place PricingLevels of demand & supply, prices, rentals, inflation, gross domestic product, regional market General market situationDevelopment costs, profit margin, demand elasticity, buyers’ affordability

9. Kursus PTK3 2008 Bagi Pegawai W32 JPPH8 7. Read the following statement: It uses secondary time series data and emphasises on the estimates of future changes in values by investigating past market trends. It identifies trends and patterns and deduces expected market behaviour. With the use of statistics recent macro data, it tries to draw conclusions about a general class of phenomena and attempts a projection of historical trends of the phenomena. This statement refers to A. Fundamental analysis B. Historical analysis C.Inferential analysis D. Statistical analysis

10. Kursus PTK3 2008 Bagi Pegawai W32 JPPH9 8. A process that involves a delegation of tasks of market research from a project proponent to a property consultancy company at a fee is generally called as ________________

11. Kursus PTK3 2008 Bagi Pegawai W32 JPPH10 9.STEP is an acronym for _____________________ ___________________________________________

12. Kursus PTK3 2008 Bagi Pegawai W32 JPPH11 10. Research process starts with problem identification and ends with a analysis conclusion True / False