2. German-Vietnam Business Link Agenda Company background Mission statement Product/Service Marketing Competition Risks Finance Action plan

3. German-Vietnam Business Link Company background Low competitiveness of Vietnamese products in the world market Lacking of innovative idea of Vietnamese entrepreneurs for entering world market Lacking of adequate technologies as well as machineries, esp. from countries like Germany Lacking of knowledge and experiences in export management Barrier of Vietnamese companies to export

4. German-Vietnam Business Link Mission statement Bring Vietnamese and German companies together thus they can reach each other

5. German-Vietnam Business Link Objectives Establishment a business platform for German and Vietnamese companies with innovative products Add value to trade promotion between both countries

6. German-Vietnam Business Link Products/Services Conducting market analysis – potential, structure etc. Searching for appropriate partner – own organisation, joint-ventures etc. Analysing the sustainable partners from the business point of view – potential, human resource, finance etc. Developing marketing and sale concepts Technology brokering Participation in negotiation of contracts Management and monitoring the current business and contracts Training

7. German-Vietnam Business Link German customer Companies providing Food processing machineries Packaging technology and machineries for groceries Environmental technologies Fire protection equipments

8. German-Vietnam Business Link Vietnamese customer Vietnamese companies in Food processing sector Textiles companies Handicraft producers ! Only products with USP, esp. with competitive advantages like high quality, price and cultural value

9. German-Vietnam Business Link Our company structure Office in Germany Office in Vietnam Office in Hanoi Office in HCMC BBI POK INNOWAY

10. German-Vietnam Business Link German house in Vietnam? Vietnamese house in Germany?

11. German-Vietnam Business Link Focus on small and medium-sized companies Customers and need oriented Alliance of consulting and customers management Marketing of innovative products Innovative services Innovation of networking of associates (consultants, technicians/experts, customers) Business strategy

12. German-Vietnam Business Link Competition Viet-Euro Beratunngsgesellschaft Concetti Management consulting Ltd German House of GTZ

13. German-Vietnam Business Link Risks Entry barrier Shortage of regular fees of clients Lack of technical and technological knowledge

14. German-Vietnam Business Link Risks analysis and control Entry barrier –> Partnership Shortage of regular fees of clients –> sign a contract with the detail articles. Periodically monitoring, periodically payment methods Lack of technical and technological knowledge –> technical consultant network

15. German-Vietnam Business Link Finance Office in Vietnam (date of start-up 2004): 20.000 EURO Financing plan for 1 st year: 36.000 EURO Office in Germany (date of start-up: 2005): 50.000 EURO Financing plan for 2 nd year: 60.000 EURO

16. German-Vietnam Business Link Action plan Identify the USP of Vietnamese companies Identify business partner and establish the business contracts with some other consulting firms Business plan finalization Registration

17. German-Vietnam Business Link Nguyen Thi Thanh Tam 193 C1 Ba Trieu Hanoi, Vietnam Tel./fax: (84) 4 9741530 Email: gvb-link@netnam.vn