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German market North 45 retailers South 38 retailers West 40 retailers 6 products (boxes of 12x1L and 24x500mL) 3 regions with distinct marketing accounts.

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Presentation on theme: "German market North 45 retailers South 38 retailers West 40 retailers 6 products (boxes of 12x1L and 24x500mL) 3 regions with distinct marketing accounts."— Presentation transcript:

1 German market North 45 retailers South 38 retailers West 40 retailers 6 products (boxes of 12x1L and 24x500mL) 3 regions with distinct marketing accounts One distribution channel : 14 Market size of about € 6,000 per company per day

2 Cost, inventory & initial pricing Material$$-F01$$-F02$$-F03$$-F04$$-F05$$-F06 Name 1L ClearPure1L Spritz 1L Lemon Spritz 500mL ClearPure 500mL Spritz 500mL Lemon Spritz Size1L 500mL Number of bottles in package 12 24 Cost €11.99 €14.99 €16.99 €19.99 €22.99 Initial price €14.99 €17.99 €19.99 €22.99 €25.99 Initial stock1,000

3 Rules of the game Each quarter will be of 20 virtual days (a bit more than 1 min per day) End-of-quarter inventory is carried over to the next quarter You can sell a product only if you have it in stock You compete against the other teams and importers Your objective is to maximize profit

4 Login information Client will be provided by the instructor Login: intro_$ # Where $ = Team, # = User (1 to 5) Password: ERPSIM You will have to change your password the first time you enter

5 SAP Menu & Navigation

6 Add Connection for Vichy


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