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Speech allows your callers to conduct business, TODAY, over any network just by talking!
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SpeechWorks at a Glance Founded 1994, Headquarters Boston, MA (SPWX) Core Software: – Automated Speech Recognition (ASR) – Text – to – Speech (TTS) – Speaker Verification Technology Origins: MIT 320+ people around the world Market Leadership 2001 #1 in market share* (2001 Rev. 45m +49% growth) Vertical Focus: – Tier 2 ~ Retail ~ Utilities ~ Government – Tier 1 ~ Financial Services ~ Healthcare ~ Travel & Hospitality ~ Telecommunications
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Why Companies Deploy Speech… JustificationRank Reduce Operational Costs1 Increase Successful Call Resolution Rate2 Increase Revenue Per Agent Interaction3 Increase Customer Satisfaction4 Increase Self-Service Options for Callers5 Reduce Capital Expenses6 Ability to Deploy Additional Apps More Quickly7 Source: Kelsey Group ROI Study, June 2002
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Kelsey Group ROI Study Highlights Critical MetricsFindings Average Annual Savings per Deployment$1.02 Million ROI Met or Exceeded Your Expectations100% - Yes Average Cost Recovery (Payback)9.5 months Fastest Return on Premise Based Solution6 months Respondents Recovering Costs in 12 Months or Less 90% Increased Automation over Existing IVR (Touch-Tone) 30 to 55% Source: Kelsey Group ROI Study, June 2002
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Speech Delivers Value Reduce Costs Increase Customer Satisfaction Competitive differentiation Revenue generation
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Reduced Costs: Amtrak Before – Annual call volume: 2.8 million calls – Touch Tone VRU handled 42% of all train status calls (1.2 m calls) After – Speech-activated train status app deployed September 2001 – Speech handling 72% of calls Application Additional Automated Calls (Annual) Savings per call Annual Savings Train Status850,000$1.60$1.36 million
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Reduced Costs: United Airlines Flight Information “United Airlines flight information system has taken over 50 million calls since it went live at the end of 1999 and has saved UAL over $25 million.” - Bob Bongiorno, UAL - Managing Director of Customer Service SpeechWorks 2002 Global SpeechDays Event
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Purdue University Banking Call Center Study According to a benchmark study on bank call centers by the Center for Customer-Driven Quality at Purdue University… Speech-enabled calls… …improve Customer Service and save time. – Speech interaction reduces call time by 35%, compared to touchtone Source: Purdue University, December 2001 …provide compelling cost savings. – Agent-assisted calls cost ~ $4.00 – ASR calls cost only 45 cents! …free agents from low-value calls, which… – …can last almost five minutes – …have an abandon rate of almost 6% – …have an average hold time of 37 seconds
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Gartner Customer Satisfaction Study: Satisfaction Comparison Source: Gartner SpeechWorks Customer Satisfaction Study, 2002 Note: 2% Unsure Touch Tone vs. Speech Recognition Internet vs. Speech Recognition
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Respondents ‘Top of Mind’ Reactions Voice Recognition ‘Likes’ It’s quick (32%) Easy to use (15%) Answer all questions, get needed info (12%) Don’t have to wait or be on hold (11%) Works well overall (8%) Voice Recognition ‘Dislikes’ Nothing negative about voice recognition (28%) Impersonal, prefer live person (19%) Can take more time (14%) System can have difficulty understanding me (14%) System couldn’t answer the specific question (10%) Source: Gartner SpeechWorks Customer Satisfaction Study, 2002
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Customer Satisfaction: Citibank Germany Expected results for stock quoting/trading application – Ramp-up rate was based on experience in persuading customers onto existing Touchtone IVR Systems Expected Take- up Rates Year 1Year 2Year 3Year 4Year 5 30%40%50%60%70% Buy & Sell Orders Placed by Phone 0 10 20 30 40 50 60 70 80 90 100 13579 1113151719212325272931 Weeks Since Deployment Percentage of Orders Executed on IVR Percentage of Orders Executed on the IVR Buy & Sell Orders Placed by Phone Weeks Since Deployment 13579 1113151719212325272931 10% 50% 100% 5 Year Target Reached in 5 Months – and still rising!
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Competitive Differentiation: CIBC 1. Speech-activated retail banking allows customers to: – Register and pay bills from any phone – Re-order checks and locate bank branches and bank machines 2. Speech-activated discount brokerage service allows customers: – To place equity trades, review account information and open orders 3. Speech-activated mortgage service allows customers to: – Obtain current mortgage rates and comprehensive information about a specific mortgage Embedded Text-to-Speech in ATMs (Speechify Solo) Have received press and analyst praise for innovative customer service Adopted and deployed speech across 4 business units:
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Revenue Generation – Voice Portal: AOL Ten speech applications in service – Check email, weather, sports, stocks and news Members can customize the weather, stock and headline news information Can default to weather information based on area code from where call is placed Over 200,000 members have signed up for AOLbyPhone and agreed to pay $4.95/month for service (800) AOL-1234 Subscription service generates $1 million in incremental revenue per month
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Summary of Speech Versus Touch Tone Touch-Tone Speech Speech Advantages More intuitive interface Flattens menus Facilitates hands-free use Easier navigation through commands Ease of use – spelling with touchtone keys – entry of currencies, dates, etc. with touchtone keys
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