1. S WEDISH T ELEVISION AND S USTAINABLE D EVELOPMENT. W AYS OF IMPROVEMENT By Alina Syrorybova, participant of the course “Sustainable Development in the Baltic Region”

2. W HAT IS SUSTAINABLE DEVELOPMENT ? Sustainable development is the process of change in which exploitation of natural resources, the direction of investments, the orientations of technological development, personal development and institutional changes consistent with each other and make potential better and higher for satisfaction of human needs and aspirations.

3. L INKS Sustainable development Mass mediaPublic opinion

4. S WEDISH T ELEVISION ABOUT S USTAINABLE D EVELOPMENT The environmental news of the 1960s - conservationist approach to environmental The 1970s and 1980s - the “ecologization” of environmental policy. The 1990s – propaganda of environment-friendlier lifestyles

5. T HE MAIN TOPICS FOR COVERAGE Climate change and clean energy Public health Management of natural resources Poverty and social exclusion Ageing and demography Mobility, land use and territorial development.

6. C ONCLUSIONS Television helps government to convince people and they make a right choice. ways to convince people that sustainable development is important: News reports Special programs Social advertising Propaganda in films and others. Nowadays Sweden is on the right way. We will try to develop such programs in our countries as well.

7. T HANK YOU FOR YOUR ATTENTION