1. IS6030 Data Display Developing an International Sales Presence 6 th October 2011 Mark Hayes Emer Liston Laura Gabriel Caitlin Cuppage

2. Kevin Neville

3. Introduction Family run, Co.Clare based company. Founded in 1979. Export based, number of major clients. €427,694 operating profit for yr end 31/12/10. How did the company grow to this ?

4. Data Display Enniystymon – leader in Europe 1979, one office in co. Clare – 2001, offices worldwide 13 employees- 130 Ireland, over 100 internationally Business Strategy

5. How Did it Happen? Strong Customer Service Trust and Perseverance in Idea Reinvesting in R&D International Expansion Various Markets Evolution of Idea

6. Beating the competition Starve the competition of opportunities. Quicker, cheaper and better, than the competition. Globalisation Data Displays incremental internationalisation strategy has worked remarkably well. Customisation Customisation is one of the firms biggest strengths. Competitors cannot compete with this key dynamic. Business Strategy

7. Re- investment Over 11% of revenue is continually reinvested into R & D within the company. Closeness to the Customer Closeness to the customer incurred greater costs but led to greater customer insight and ultimately strengthening the business relationship. Direct Sales Model Over 86% of the company's sales come through the firms own sales offices. Having a direct sales force enables the firm to have more control over selling activity.

8. Data Display- Entrepreneurship What can we learn from Kevin Neville? Networking and Foreign Market presence. Work with, and subsequently buy out national distributors Perseverance Freedom to pursue own strategy Secure capital investment. 2005- All shares repurchased, Data Display is 100% owned by the Neville family.

9. Creativity ‘Not happy to rest on our accolades, we strive to innovate our offerings constantly’- Data Display ‘Smart Electronic Display Solutions’. From Disco lights to the New York Stock Exchange Continuous re-investment of profits into Research and Development: In house software engineering expertise. Expansion and enhancement of production capabilities and after sales support. Customized Solutions Multi sector application and investment in new advancements.

10. Where next ? Pressure on price. Cheap labour. Keep apace with Tech advances. Meet needs of changing market. €900k pre tax loss (2008) Correct appointment of new MD.

11. Thank you Questions and Answers