2. What Changes Are Possible in World Agriculture in the 21 st Century?

3. Agriculture’s New Era A new era in agriculture created by drivers. These drivers are revolutionizing the industry and permanently altering traditional relationships. Farm businesses that recognize, understand and pro-actively adapt to the WORLD’S needs will grow and prosper.

4. Drivers of Change Globalization of Markets and Resources Consumers’ Evolving Preferences A More Demanding Food Industry Government Interaction/Regulation The Pivotal Role of Technology

5. World Population Growth Populations continue to rise … End of the Cold War has allowed countries to reallocate resources and increase standards of living. Growing incomes allow people to buy more and better quality food (changing preferences).

6. Drivers & The Farm Business Globalization Consumers Food Industry Technology Government The Farm Business Environment ??

7. The New Agriculture … Farm Business Environment International Markets Commercialization/Biological Manufacturing Ecological Agriculture Differentiated Products Food Supply Chains Information/Precision Risk Diversity

8. International Markets New Markets in Old Places More Liberal Trade Environment Competitive Pressure ! Global Access to Technology Increased World Wide Production Capacity Global Sourcing and Selling

9. Percent of World Grains and Oilseeds Produced in U.S. 19802000 Soybeans6045 Wheat1611 Corn5040

10. Commercialization Commercial (Industrialized) Mentality – Full Utilization of Resources – Managing Inventories – Specification Buying – Outsourcing – Process Control Technology

11. Process Control Technology Monitoring/Measuring and Information Technology – attribute traceability throughout the chain Biotechnology/Nutritional Technology – manipulation of attribute development and deterioration Intervention Technology – anytime intervention if attribute development deviates from potential (gap resolution)

12. Ecological Agriculture Total Biological Systems Recycling Nutrients Capturing Value from Byproducts New Revenue Streams – Carbon sequestering – Environmental amenities – Wildlife/wildlands

13. Differentiated Products More Differentiated, Less Commodity More Attribute Driven/Value More Traceability/Identity Preserved Types of Products – Generic commodities – Enhanced component commodities – Specific attribute raw materials

14. The Food Supply Chain More End-User Responsive Better Flow Scheduling Improved Quality Control Food Safety-Traceback Competitive Advantage? Sustainability? Who Will Control?

15. Information/Precision Monitoring/Measuring Technology Smarter Machines Process Control/Quality Span of Control

16. Risk Operating/Tactical Risk – More volatility – Short peaks, long troughs Strategic Risk – Relationships – Environmental – Policy changes

17. Diversity More Differences Between Farms (no typical farm!) More Market Segments Customized Solutions More Conflict/Confrontation

18. Business Models Independent Producers Multiple Plant Entrepreneurs – General managers – Plant managers – Workers Franchise Growers Network Qualified Suppliers Piece Work Contractors

19. Management Skills Areas Strategy Production Finance Procurement/Merchandising Personnel Leadership

20. Successful Strategies? Develop a Strategic Direction Adopt New Technology Appropriately Control Cost Evaluate Networks/Alliances/Linkages Manage Risk Expand Carefully Think like a CEO/general manager

21. Key Challenges in Agriculture’s Future Adapting to change Evaluating technology Achieving profitability – Cost cutting – Growth Defining organizational capabilities Achieving organizational transformation

22. Strategic Business Planning for Commercial Producers