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Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA

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Presentation on theme: "Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA"— Presentation transcript:

1 Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com

2 2 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Top 5 “ity’s” 5. Productivity 4. Availability 3. Scalability 2. Flexibility 1. Simplicity

3 3 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Agenda  The Data Centre opportunity  NetApp in the Data Centre  Why we win ?  What’s new ?  What’s next ?

4 4 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Opportunity  In 2005 NAS market = $1.9B, while FC SAN = $8.3B  Combined storage and replication software = $8.9B  Data Center is the single biggest growth opportunity  Time to focus on a broader market presence TechnicalAppsFileServices Depart- mental Remote Office Data Center PastNetApp Targets Opportunity

5 5 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Agenda  The Data Centre opportunity  NetApp in the Data Centre  Why we win ?  What’s new ?  What’s next ?

6 6 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Agenda  The Data Centre opportunity  NetApp in the Data Centre  Why we win ?  What’s new ?  What’s next ?

7 7 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Simplified Architecture  Multiple architectures  Incompatible tools and processes  Lots of experts  Functional silos  Expensive integration  Common architecture, tools & processes  Fewer experts  Improved business agility Storage Industry Model NetApp Model 1. Simplicity “NetApp is like what the 737 is to our business. We are able to use one device to meet all our storage needs.”

8 8 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Highest Storage Utilization What You Buy WASTE Costs More App 2 App 3 App 1 Saves Money App 2 App 3 App 1 What You Buy Industry: 30 - 40% UtilizationNetApp: 60 - 75% Utilization 2. Flexibility “Once we moved to NetApp FlexVol, our storage utilization went from 43% to 76%”

9 9 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Flexible Cloning for Test & Development 8 Minutes 2 Days 1:5 Production Test & Dev. 1:1+ Production Test & Dev. Industry Model NetApp Model 2. Flexibility “All developers get live production copies instantly. This results in higher quality applications at lower costs, faster.”

10 10 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. NetApp is Proven in Large Scale SANs Verizon relies on NetApp for more than 300TB of primary storage as well as to run a number of applications including Oracle, Informix, DB2, SQL exchange, and Sybase. 3. Scalability

11 11 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Cost Effective Business Continuity PrimarySecondary  Requires identical systems  Replicate to lower cost storage PrimarySecondary 4. Availability Industry Model NetApp Model $$$ $ “NetApp offered a significantly more robust and flexible solution that costs 3x lower than the alternative.”

12 12 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Industry Leading Data Security  Wire-speed encryption  Comprehensive and centralized key management  Solutions for multiple protocols  Superior certification levels Encryption & Retention Production Archival Test & Dev DR Center 4. Availability

13 13 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Provisioning The Easy Way 5. Productivity 1.Need More table space 2.Check for more space on the File System 3.Contact Sys admin 4.Create a new data file 5.Expand the table space Storage Admin App Admin Server Admin 2.Check for more space on the File System 3.Provision more space based on pre-set policies using a wizard 1. Need More table space Traditional Approach NetApp Approach 6.Check for more space on the server 7.Contact storage admin 8.Inform the server that new storage is available 9.Expand the volume group 10.Expand the file system 11.Contact App admin 12.Provision New RAID group 13.Provision new LUN(s) for application 14.Assign the LUN(s) to the application server HBA(s) 15.Adjust LUN security 16.Find available target for point-in-time 17.Find available target for remote copy 18.Match source / target pairs 19.Contact sys admin Total time in a year to provision 10 servers each week 260 HOURS 17 HOURS

14 14 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Cloning for Test & Development 1.Prepare target system volumes for the database files and database file system 2.Shutdown source database or put database into online backup mode 3.Copy Data file to the target system volumes 4.Repeat step 2 for each data file 5.Restart the source database 6.Copy the database file system to the target system 7.Configure the target system database server 8.Restart the new target database server 9.Roll forward redo logs if required 1.Select the source clone 2.Select target system 3.Few clicks to submission 5. Productivity Traditional Approach NetApp Approach Storage Admin DBA Server Admin Total time every year for cloning 10 production systems 728 HOURS 9 HOURS

15 15 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Mercer Study Proves: Industry's Best TCO NetApp = 62% lower TCO than Symmetrix NetApp = 35% lower TCO than CLARiiON Total Cost Index 0 50 100 150 200 250 300 Acquisition Costs Downtime Costs 155 260 100 NetApp FC SAN EMC CLARiiON EMC Symmetrix Management Costs 171 HP EVA Source:Mercer Database Storage Total Cost Comparison Interviews, December 2005 – January 2006

16 16 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Agenda  The Data Centre opportunity  NetApp in the Data Centre  Why we win ?  What’s new ?  What’s next ?

17 17 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Q1 Launch - Data Center Proven  New FAS6000  New Manageability Software  New FC SAN Support  New Services

18 18 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Agenda  The Data Centre opportunity  NetApp in the Data Centre  Why we win ?  What’s new ? –Data ONTAP 7.2 including FlexShare –FAS6000 & V6000 –NetApp Manageability Software family –4G FC SAN  What’s next ?

19 19 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Create Flexible Volumes and Deliver QoS  Pool disks for 2-5 times better performance  Volumes not tied to physical disk  Change volumes on the fly  Deliver Quality of Service (QoS) by setting priorities with FlexShare 2. Flexibility Data Ware- housing Files OLTP ERP Messaging Priority 3 Data Ware- housing Files Priority 1 OLTP ERP Priority 2 Messaging

20 20 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Tiered Heterogeneous Storage FAS6000: Extending the Industry’s Broadest Family V6070 504 TB V6030 420 TB GF270 16 TB V3050 168 TB* V3020 84 TB* GF980 96 TB FAS6030 420 TB FAS3050 168 TB FAS270 16 TB FAS250 4 TB FAS6070 504 TB FAS980 96 TB FAS3020 84 TB 3. Scalability

21 21 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. FAS6000: Large-Scale SAN Consolidation  One system for 100s of applications  ~2x performance of FAS980  Modular expansion  Over 1,000 disk drives and 500 TB 3. Scalability

22 22 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. NetAppModular Storage Frame Array Storage # of Disk Drives 500 750 250 1,000 FAS6070 1,008 EMC CX3-80 480 EMC Symmetrix DMX-3 2,400 HDS TagmaStore USP1100 1,152 HDS AMS1000 450 FAS6030 840 EMC Symmetrix DMX-3000 576 FAS6000 Offers Frame Array Class Scalability 3. Scalability

23 23 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. End-to-End 4Gb FC SAN Fabric  OS & Failover Solaris, Windows, AIX, HP-UX & Linux Attach Kits; VMware and Netware support Multipath and Cluster Support  Provisioning & App Mgmt SnapManager ®, SnapDrive ™  HBA Emulex, QLogic HBAs Native HBA support for Solaris, AIX, HP-UX  Fabric Switch Brocade SilkWorm 200E, 4100, 4900 Cisco MDS 9020 McDATA Sphereon 4400, 4700  Director Brocade 48000 Cisco MDS 9216, 9506, 9509, 9513 Hosts Fabric  FAS6000/V6000 Series Dual-port, PCI-E adapter  FAS3000/V3000 Series Dual-port, PCI-X adapter Systems Service  SAN Services SAN Design & Implementation SAN Data Migration B&R Design Implementation 3. Scalability

24 24 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. NetApp Manageability Software Family  Comprehensive solution  Integrated Data Management (IDM) approach  Delivering the highest productivity and flexibility  Tight integration with Tier 1 applications and SRM partners 5. Productivity

25 25 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Simplifying Manageability 5. Productivity Centralized Management Server-based Management Application-based Management Storage Management App Admin Storage Admin Server Admin Storage Services Traditional Approach NetApp Approach Integration & Automation Datasets & Policies Integrated Data Management

26 26 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Storage Admins Focus on High Value Activities 5. Productivity Centralized Management Server-based Management Application-based Management Storage Management App Admin Storage Admin Server Admin Storage Services Traditional Approach NetApp Approach Integration & Automation Datasets & Policies Integrated Data Management STORAGE OPTIMIZATION PERFORMANCE MANAGEMENT BUSINESS CONTINUITY Spending more time on high-value activities Acting as a help desk

27 27 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Top 5 – May 8 th onwards 5. Productivity 4. Availability 3. Scalability 2. Flexibility 1. Simplicity ONTAP 7.2 with FlexShare FAS6000, V6000, 4G FC-SAN Manageability Software Family NEW

28 28 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Agenda  The Data Centre opportunity  NetApp in the Data Centre  Why we win ?  What’s new ?  What’s next ?

29 29 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. The Evolution of Storage Market Adoption Cycles Direct Attached Storage Networked Storage (SAN + NAS) Today

30 30 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. The Evolution of Storage Market Adoption Cycles Direct Attached Storage Networked Storage (SAN + NAS) “Scale Up” Today

31 31 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. The Evolution of Storage Market Adoption Cycles Today Direct Attached Storage Networked Storage (SAN + NAS) “Scale Out” Scale Out

32 32 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Data ONTAP ® GX System Overview  Single system image for 2 - 20 nodes  Linearly scale to multi-GB/sec throughput  Scale to 5PB capacity  Built for continuous operation  Online load balancing and scaling  Robust functionality for HPC  Fully integrated, single vendor solution

33 33 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Data ONTAP GX  Simplest to manage  Highest performance  Highly reliable  Trusted vendor Data ONTAP GX  Simplest to manage  Highest performance  Highly reliable  Trusted vendor The most practical high-performance scale-out storage system. Data ONTAP ® GX System Benefits Plus New Capabilities  Global namespace  Clustered file system  Load balancing  Single system management Plus New Capabilities  Global namespace  Clustered file system  Load balancing  Single system management Key Data ONTAP 7G Capabilities  WAFL®  FlexVol™  RAID-DP™  Snapshot™ Key Data ONTAP 7G Capabilities  WAFL®  FlexVol™  RAID-DP™  Snapshot™

34 34 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Data ONTAP ® GX Summary Complete Solution for HPC  Highest performance  Simplest to manage  Highly reliable Windows® Global Namespace, File and Directory Striping Data ONTAP GX System FCSATAFC SATA Linux® ClusterUNIX®

35 35 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Summary: UK Data centre launch highlights NetApp to challenge EMC’s range “Network Appliance is planning to challenge EMC’s dominance at the high end with the launch of a range of products aimed at large volume storage.” – Microscope NetApp looking to out more pressure on rivals “”Network Appliance wants to steal market share and revenue from rivals EMC and HP with the launch of two Fibre Attached Storage (FAS) products, and a range of high-end software and services.” - Computing NetApp guns for EMC and HP “ Our new offerings position NetApp as a clear leader. We are growing three times faster than the industry average in enterprise application data centre.” -The Register NetApp rivals top-end EMC “Storage giant Network Appliance will today announce new high- end disk systems, designed to compete against the best offerings from EMC and Hitachi data Systems.” – IT Week NetApp's datacentre drive “NetApp's management focus is all on storage. Its track record of introducing and developing storage technology is excellent.” - Techworld

36 John Rollason Product Marketing Manager EMEA john.rollason@netapp.com

37 37 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. NetApp is Data Center Proven  Operating in more than 5,000 data centers worldwide  Over 8,900 contracts for 24x7 global support  Fastest SAN growth in the industry  Above average customer satisfaction: 9.3 out of 10  Over 5.5 million Exchange seats worldwide  SAP, Oracle and others run their business on NetApp

38 38 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Introducing – Application Suite  SnapManager products provide Integrated Data Management for SQL Server and Oracle databases and for Microsoft Exchange  Provides application admins and DBAs the ability to manage their own data in order to achieve: –Application consistent snapshots –Recovery of data in case of errors or disaster –Clone for Test and Dev

39 39 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Introducing – Server Suite  SnapDrive products provide Integrated Data Management for Windows and UNIX environments  System Admins can provision storage faster and manage all of the server volume manager and file system dependencies  ApplianceWatch products simplify management of NetApp systems within 3 rd party ‘system management’ consoles like Tivoli, Openview, and MOM

40 40 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Introducing – Data Suite  Business Continuance Option provides complete data protection management of Snapshots, SnapVault, SnapMirror, and OSSV –Will eventually include Back-up Manager (Freya) & DRM (Freya+1)  Data Migration Manager provides simple to use data migration between Windows and NetApp Storage systems.  Virtual File Manager enables an IT admin to setup and protect his file data. It enables data protection at the virtual namespace level with no need to worry about how the data is spread out.

41 41 Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved. Introducing – Storage Suite  Operations Manager (previously known as DFM) provides policy-based controls and comprehensive storage and infrastructure management for storage admins  File Storage Resource Manager provides file-based storage utilization reporting and analysis  SAN Manager enables visualization, efficient monitoring and management of fibre channel storage networks


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