1. Hadoop: An Industry Perspective Amr Awadallah Founder/CTO, Cloudera, Inc. Massive Data Analytics over the Cloud (MDAC’2010) Monday, April 26 th, 2010

2. Amr Awadallah, Cloudera Inc 2 Outline ▪ What is Hadoop? ▪ Overview of HDFS and MapReduce ▪ How Hadoop augments an RDBMS? ▪ Industry Business Needs: ▪ Data Consolidation (Structured or Not) ▪ Data Schema Agility (Evolve Schema Fast) ▪ Query Language Flexibility (Data Engineering) ▪ Data Economics (Store More for Longer) ▪ Conclusion

3. Amr Awadallah, Cloudera Inc 3 What is Hadoop? ▪ A scalable fault-tolerant distributed system for data storage and processing ▪ Its scalability comes from the marriage of: ▪ HDFS: Self-Healing High-Bandwidth Clustered Storage ▪ MapReduce: Fault-Tolerant Distributed Processing ▪ Operates on structured and complex data ▪ A large and active ecosystem (many developers and additions like HBase, Hive, Pig, …) ▪ Open source under the Apache License ▪ http://wiki.apache.org/hadoop/ http://wiki.apache.org/hadoop/

4. Amr Awadallah, Cloudera Inc 4 Hadoop History ▪ 2002-2004: Doug Cutting and Mike Cafarella started working on Nutch ▪ 2003-2004: Google publishes GFS and MapReduce papers ▪ 2004: Cutting adds DFS & MapReduce support to Nutch ▪ 2006: Yahoo! hires Cutting, Hadoop spins out of Nutch ▪ 2007: NY Times converts 4TB of archives over 100 EC2s ▪ 2008: Web-scale deployments at Y!, Facebook, Last.fm ▪ April 2008: Yahoo does fastest sort of a TB, 3.5mins over 910 nodes ▪ May 2009: ▪ Yahoo does fastest sort of a TB, 62secs over 1460 nodes ▪ Yahoo sorts a PB in 16.25hours over 3658 nodes ▪ June 2009, Oct 2009: Hadoop Summit, Hadoop World ▪ September 2009: Doug Cutting joins Cloudera

5. Amr Awadallah, Cloudera Inc 5 Hadoop Design Axioms 1. System Shall Manage and Heal Itself 2. Performance Shall Scale Linearly 3. Compute Shall Move to Data 4. Simple Core, Modular and Extensible

6. Amr Awadallah, Cloudera Inc 6 Block Size = 64MB Replication Factor = 3 HDFS: Hadoop Distributed File System Cost/GB is a few ¢/month vs $/month

7. Amr Awadallah, Cloudera Inc 7 MapReduce: Distributed Processing

8. Amr Awadallah, Cloudera Inc 8 Apache Hadoop Ecosystem HDFS (Hadoop Distributed File System) HBase (key-value store) MapReduce (Job Scheduling/Execution System) Pig (Data Flow) Hive (SQL) BI ReportingETL Tools Avro (Serialization)Zookeepr (Coordination) Sqoop RDBMS (Streaming/Pipes APIs)

9. Amr Awadallah, Cloudera Inc 9 Relational Databases:Hadoop: Use The Right Tool For The Right Job When to use? Affordable Storage/Compute Structured or Not (Agility) Resilient Auto Scalability When to use? Interactive Reporting (<1sec) Multistep Transactions Lots of Inserts/Updates/Deletes

10. Amr Awadallah, Cloudera Inc 10 Typical Hadoop Architecture Hadoop: Storage and Batch Processing Data Collection OLAP Data Mart Business Intelligence OLTP Data Store Interactive Application Business UsersEnd Customers Engineers

11. Amr Awadallah, Cloudera Inc 11 Complex Data is Growing Really Fast Gartner – 2009 ▪ Enterprise Data will grow 650% in the next 5 years. ▪ 80% of this data will be unstructured (complex) data IDC – 2008 ▪ 85% of all corporate information is in unstructured (complex) forms ▪ Growth of unstructured data (61.7% CAGR) will far outpace that of transactional data

12. Amr Awadallah, Cloudera Inc 12 Data Consolidation: One Place For All A single data system to enable processing across the universe of data types. Complex Data Documents Web feeds System logs Online forums Structured Data (“relational”) CRM Financials Logistics Data Marts SharePoint Sensor data EMB archives Images/Video Inventory Sales records HR records Web Profiles

13. Amr Awadallah, Cloudera Inc 13 Schema-on-Read:Schema-on-Write: Data Agility: Schema on Read vs Write Schema must be created before data is loaded. An explicit load operation has to take place which transforms the data to the internal structure of the database. New columns must be added explicitly before data for such columns can be loaded into the database. Read is Fast. Standards/Governance. Data is simply copied to the file store, no special transformation is needed. A SerDe (Serializer/Deserlizer) is applied during read time to extract the required columns. New data can start flowing anytime and will appear retroactively once the SerDe is updated to parse them. Load is Fast Evolving Schemas/Agility

14. Amr Awadallah, Cloudera Inc 14 Query Language Flexibility ▪ Java MapReduce: Gives the most flexibility and performance, but potentially long development cycle (the “assembly language” of Hadoop). ▪ Streaming MapReduce: Allows you to develop in any programming language of your choice, but slightly lower performance and less flexibility. ▪ Pig: A relatively new language out of Yahoo, suitable for batch data flow workloads ▪ Hive: A SQL interpreter on top of MapReduce, also includes a meta-store mapping files to their schemas and associated SerDe’s. Hive also supports User-Defined- Functions and pluggable MapReduce streaming functions in any language.

15. Amr Awadallah, Cloudera Inc 15 Hive Extensible Data Types ▪ STRUCTS: ▪ SELECT mytable.mycolumn.myfield FROM … ▪ MAPS (Hashes): ▪ SELECT mytable.mycolumn[mykey] FROM … ▪ ARRAYS: ▪ SELECT mytable.mycolumn[5] FROM … JSON: SELECT get_json_object(mycolumn, objpath)

16. Amr Awadallah, Cloudera Inc 16 Data Economics (Return On Byte) Low ROB Return on Byte = value to be extracted from that byte / cost of storing that byte. If ROB is < 1 then it will be buried into tape wasteland, thus we need cheaper active storage. High ROB

17. Amr Awadallah, Cloudera Inc 17 Case Studies: Hadoop World ‘09 ▪ VISA: Large Scale Transaction Analysis ▪ JP Morgan Chase: Data Processing for Financial Services ▪ China Mobile: Data Mining Platform for Telecom Industry ▪ Rackspace: Cross Data Center Log Processing ▪ Booz Allen Hamilton: Protein Alignment using Hadoop ▪ eHarmony: Matchmaking in the Hadoop Cloud ▪ General Sentiment: Understanding Natural Language ▪ Yahoo!: Social Graph Analysis ▪ Visible Technologies: Real-Time Business Intelligence ▪ Facebook: Rethinking the Data Warehouse with Hadoop and Hive Slides and Videos at http://www.cloudera.com/hadoop-world-nychttp://www.cloudera.com/hadoop-world-nyc

18. Amr Awadallah, Cloudera Inc 18 Cloudera Desktop for Hadoop

19. Amr Awadallah, Cloudera Inc 19 Conclusion Hadoop is a scalable distributed data processing system which enables: 1. Consolidation (Structured or Not) 2. Data Agility (Evolving Schemas) 3. Query Flexibility (Any Language) 4. Economical Storage (ROB > 1)

20. Amr Awadallah, Cloudera Inc 20 Amr Awadallah CTO, Cloudera Inc. aaa@cloudera.com http://twitter.com/awadallah Online Training Videos and Info: http://cloudera.com/hadoop-training http://cloudera.com/blog http://twitter.com/cloudera Contact Information

21. (c) 2008 Cloudera, Inc. or its licensors. "Cloudera" is a registered trademark of Cloudera, Inc.. All rights reserved. 1.0

22. Amr Awadallah, Cloudera Inc 22 MapReduce: The Programming Model Split 1 Split i Split N Reduce 1 Reduce i Reduce R (sorted words, counts) Shuffle (sorted words, counts) Map 1 (docid, text) Map i (docid, text) Map M (words, counts) “To Be Or Not To Be?” Be, 5 Be, 12 Be, 7 Be, 6 Output File 1 (sorted words, sum of counts) Output File i (sorted words, sum of counts) Output File R (sorted words, sum of counts) Be, 30 SELECT word, COUNT(1) FROM docs GROUP BY word; cat *.txt | mapper.pl | sort | reducer.pl > out.txt

23. Amr Awadallah, Cloudera Inc 23 Hadoop High-Level Architecture Name Node Maintains mapping of file blocks to data node slaves Job Tracker Schedules jobs across task tracker slaves Data Node Stores and serves blocks of data Hadoop Client Contacts Name Node for data or Job Tracker to submit jobs Task Tracker Runs tasks (work units) within a job Share Physical Node

24. Amr Awadallah, Cloudera Inc 24 Economics of Hadoop Storage ▪ Typical Hardware: ▪ Two Quad Core Nehalems ▪ 24GB RAM ▪ 12 * 1TB SATA disks (JBOD mode, no need for RAID) ▪ 1 Gigabit Ethernet card ▪ Cost/node: $5K/node ▪ Effective HDFS Space: ▪ ¼ reserved for temp shuffle space, which leaves 9TB/node ▪ 3 way replication leads to 3TB effective HDFS space/node ▪ But assuming 7x compression that becomes ~ 20TB/node Effective Cost per user TB: $250/TB Other solutions cost in the range of $5K to $100K per user TB

25. Amr Awadallah, Cloudera Inc 25 Data Engineering vs Business Intelligence ▪ Business Intelligence: ▪ The practice of extracting business numbers to monitor and evaluate the health of the business. ▪ Humans make decisions based on these numbers to improve revenues or reduce costs. ▪ Data Engineering: ▪ The science of writing algorithms that convert data into money Alternatively, how to automatically transform data into new features that increase revenues or reduce costs.