1. Music Mark Verdegaal – Vodafone Product Manager Internet Services

2. 2 Vodafone Music 2 Online & Mobile full track mp3 Shop Monthly 10 Track Bundle at 5,- PC & Mac player, sync to phone

3. 3 95% of tracks are distributed for free Whole generations have never paid for music

4. 4 Ongoing Discussions Strike 3, youre OUT http://www.mobilemonday.nl/talks/rick-falkvinge-copyright-industries-vs-civil-liberties/

5. 5 Will history repeat itself?

6. 6 How to compete with free?

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11. 11 http://www.economist.com/node/17199460#footnote1

12. 12 People want to collect and own their music Laggards Early & Late Majority Early adopters & Innovators

13. 13 Connect with Fans + Reason to Buy = the Business Model Concert tickets Virus Free High Quality Smart & Fair Pricing DRM Free Seamless Sync across all devices Ingest current collection/playlists Smart playlists Organise & Manage Collection Build/ Integrate Social Networks Caching Set your Brand create Emotion Cloud service Easy payment Personalise the service Awesome hardware

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