1. e-Learning in International Business Building/Embellishing Your Curriculum through a Modular Approach Irem Kiyak Tunga Kiyak Center for International Business Education and Research (CIBER) Michigan State University

2. The Project Started by MSU-CIBER through a BIE grant funded by the US Department of Education A powerful curriculum development initiative Over 50 international business content modules under development with an accompanying web portal Partnership between Cross-Cultural Leadership Forum, Michigan Economic Development Corporation, NASBITE, World Trade Center Cleveland, Brevard Community College, Lansing Community College, Merced College, Center for International Trade Development, Mt. San Antonio College, Muskegon Community College, and North Harris College

4. Planned Features for Academy Portal Collection of Syllabi Additional Sources for Teaching Materials PowerPoint files Project and assignment ideas Resources such as MERLOT Individual cases, textbooks, and videos with descriptions and user reviews Position Announcements Call for Papers Announcements Literature surveys (databases) on specific topics Discussion Board for instructors to interact with each other And … the e-learning modules

5. The Modules The modules are designed to be: Incorporated into existing courses Bundled together to produce a complete course Development principles: Each module can operate on a stand-alone basis Self-directed Equivalent of a single “lecture” Primarily HTML and DHTML, with some Flash for animations and interactive exercises Standards compliant – so that it can be imported into a variety of LMS products such as Blackboard, WebCT, etc. Delivery modes: downloadable, online, CD-ROM, self-executable

6. Each module includes… List of prerequisites Introduction Module Objectives 4-6 Subunits with: Content illustrating key concepts Exhibits, illustrations, and interactive exercises Anecdotes Practice questions Integrated web exercises A general case study for the whole module Assessment Glossary Instructor Resources (slides, teaching ideas, discussion questions, assignable projects, answers to questions)

7. Module List Exporting 1. Introduction to Exporting 2. Budgeting for Exporting 3. Export Marketing 4. Export Financing 5. Export Documentation 6. Export Logistics 7. Export Costing 8. Export Pricing 9. Legal Aspects of Exporting

8. Module List Exporting Diagnostics 10. Basics Before You Start Exporting 11. Company Readiness to Export 12. Selecting an Overseas Partner 13. Selecting an Overseas Distributor 14. Selecting an Overseas Freight forwarder Market Research and Entry 15. Conducting International Market Research 16. Sources for International Data 17. Global Market Opportunity Assessment 18. Internationalization Process of the Firm 19. Modes of Entry: Licensing, Franchising, Exporting, Countertrade 20. Modes of Entry: Joint Ventures and Strategic Alliances

9. Module List Global Strategy 21. Global Multinational Strategy 22. Key Industry Drivers of Globalization 23. Organizational Structure of Multinational Companies 24. Management Processes of MNCs 25. Internet as a Key Driver of Globalization

10. Module List Functions 26. Multinational Financial Management 27. Multinational Accounting 28. Multinational Marketing 29. Multinational Operations 30. Multinational Logistics 31. Multinational Sourcing 32. Multinational Product Development, Innovation, and R&D 33. Multinational Services 34. Multinational IT systems

11. Module List Culture 35. World Religions 36. Understanding Foreign Cultures 37. International Negotiations 38. Ethics Human Resources 39. The Global Manager 40. Careers in International Business 41. Expatriation & Re-entry

12. Module List Doing Business in … 42. European Union (EU) 43. P.R. China 44. Japan 45. Islamic Countries 46. Latin America 47. Africa 48. Eastern Europe 49. NAFTA

13. Module List Supranational Topics 50. Financial Exchange Rate Mechanisms 51. Currency Risk in International Transactions 52. International Monetary System and Institutions (IMF and World Bank) 53. Privatization and other Investment opportunities 54. Regionalization and Trading Blocs Legal Aspects 55. The Legal Framework for International Business 56. Legal Systems of the World 57. Tariffs, Quotas, and Non-tariff Barriers 58. WTO and GATT 59. National Trade Policy

14. Experiences (until now) Standards aren’t really standard AICC ARIADNE CEN/ISSS DCMI IEEE IMS ISO PROMETEUS SCORM Conformance to these standards are patchy (although most companies claim compliance)

15. Experiences (until now) Tools for creating e-learning material are beginning to mature: Macromedia Authorware Macromedia Dreamweaver Lectora Publisher Toolbook Instructor/Assistant But it still requires significant technological know- how: Graphic Designer Programmer A person that can span across the content/technology divide

16. QUESTIONS? Contact: Irem Kiyak / Tunga Kiyak Michigan State University CIBER Email: ciber@msu.educiber@msu.edu Web: http://globalEDGE.msu.edu/academy/http://globalEDGE.msu.edu/academy/ http://ciber.msu.edu/