1. Offers

2. OFFERS Major Leverage Points within an Offer Size of upfront giveaway Price Commitment

3. Constructing Offers-Basic Guidelines Give away as much as you can afford- the more you give, the greater the response. Charge as much as you can get away with- but the less you charge, the greater the response. Commit the member to buy enough units to make your offer profitable-- but the lower the commitment, the higher the response.

4. Ideal offer: Advertiser’s Viewpoint Take 1 CD at list price plus shipping and handling with commitment of one a month for life.

5. Ideal Offer: Consumer Viewpoint Take all you want free with no obligation to buy anything

9. Twelve Most Popular Offers 1. Free trial 2. Money-back guarantee 3. Free gift 4. Yes/no offers 5. Sweepstakes offers 6. Your choice

11. Twelve Most Popular Offers 7. Limited time offers 8. Sample offers 9. Short-term introductory offers 10. Positive and negative options 11. Discount offers 12. Free information

13. Thank you!