1. Public Opinion Presented by Khawla Bensalah

2. Outline  What is P.O ? P.O implies other concepts in its practice.  Quote from Boyle.  Dictionary Explanation for P.O. The relation between attitudes, opinion and action in P.O.  Attitudes Explanation Attitudes characteristics. Motivating attiudes.

3. Outline  Persuasion.  Influencing public Opinion  Traps of Public Opinion Definition General Public Case in stone.

4. What is P.O ?  Heman C.Boyle: “Public Opinion is not the name of something but the classification of a number of somethings.”

5. What is P.O ?  Public: a group of people who share a common interest in a specific subject. Each group is concerned with a common size.  Opinion: expression of an attitude on a particular topic.

6. What is P.O ? The relation between attitudes, opinion and action in P.O Become strong enough Become strong enough Attitudes Opinion Action

7. Attitudes  Predispositions to think in a certain way about a certain topic.

8. Attitudes  Attitudes characteristics: Personal Cultural Eductional Familial Religious Social Class Race

9. Attitudes  Motivating Attitudes Maslow’s hierarchy of needs

10. Motivating Attitude Change  Abraham Maslow’s theory of Hierarchy of Needs  1. The highest order  2. The fourth level  3. The third level  4. The second level  5 The lowest level 

11. Attitudes  Changing attitudes Percepts of political ativists in changing attitudes

12. Persuassion How Moroccan Public Opinion is influenced?

13. Traps of Public Opinion  P.O is changeable and, in assessing it, communicators are susceptible to a number of subtle yet lethal traps

14. Traps of Public Opinion  General Public  Cast in stone