1. Get the most out of your Enterprise Agreement
Rebekka Van Acker
Licensing Marketing Manager
Microsoft BeLux

2. Today’s agenda Get the most out of Software Assurance
The Enterprise Agreement and Microsoft’s cloud services

3. Get the most out of Software Assurance

4. The Evolution of Software Assurance
Module 0 – Agenda and Goals
After more than 10 years in the market, Software Assurance has grown to provide a range of benefits including training and consulting services as well as access to the latest Microsoft software technology.
“Microsoft has improved the SA program so much, and there are a lot of features in there – it is different than what we had before.”
IDC White Paper July 2011 – The Business Value of Microsoft Software Assurance for Volume Licensing

5. Software Assurance: Continuously Evolving
New Benefits in 2011:
Cloud Support
Continued Growth Over Time
2001
License Mobility: new flexibility to move Application Server workloads to hosted cloud.
New Product Versions, Windows 7 Enterprise Edition, Deployment and Desktop Management Technologies
New Product Versions and Spread Payment
Planning Services: expanded content for migration planning to Office 365 for Desktop, Exchange and SharePoint Planning Services
Deployment Planning Services, Training for Users and IT Staff, Home Use Program
Planning Services: New Planning Services for Private Cloud Management and Virtualization, SQL Server, Developer Tools and Public Cloud Azure
24x7 Phone & Web Support, Support for Desktop Virtualization, Roaming Use and Multi-Language Packs
Windows Thin PC: reuse existing PCs as thin clients accessing servers hosted in a VDI environment
Spread Payments, Step-up Licensing
System Center Advisor: new cloud service helps reduce downtime and improve performance through remote monitoring and diagnostics

6. Putting Software Assurance to Work
Plan
Deploy
New Product Versions
Spread Payments
Step-Up Licensing
Services
Planning Services
Training Vouchers for IT Training
E-Learning for End Users
Office Home Use Program
24x7 Problem Resolution Support
TechNet
Enterprise Source Licensing
Technologies
License Mobility
Windows Thin PC
Windows 7 Enterprise
Windows Virtual Desktop Access
MDOP: Deployment Tools
Office Multi-Language Pack
Office Roaming Use Rights
Use
PLAN
System Center Advisor
MDOP: Desktop Management
24x7 Problem Resolution Support
Training Vouchers for IT Training
TechNet
E-Learning for End Users
Office Home Use Program
Extended HotFix Support
Cold Back-ups for Disaster Recovery
DEPLOY
USE

7. Acquiring Software Assurance
Open, Select Plus
New PCs and Equipment
Enterprise Agreement and Open Value
Software Assurance
Software Assurance
Software Assurance
Microsoft financing is available for any of the above licensing options*
*Availability varies by region.

8. What Software Assurance does
Improves Organizational Productivity
Streamlines Software Deployment and Management
Cost-Effective Program

9. New Product Versions
Provides rights to new software version releases, while helping to lower costs and simplify procurement.
Customers can upgrade to new versions of licensed software made available during their term of SA coverage
For any underlying licensed product with SA coverage, customers have the right to upgrade to the new version, and run it in place of the underlying licensed product
Customers who acquire perpetual licenses through SA can deploy upgrades after their SA coverage has expired

10. : Preliminary Information: NDA Only
Windows 7 Enterprise
What’s New
Unique Technologies Not in Windows 7 Professional
More enterprise value in features
With DVD Codec and Media Center
4 Virtual OS licenses can be run on earlier versions of Windows (previously they could only run on Windows Vista Enterprise)
Make Users Productive Anywhere
DirectAccess™
BranchCache™
Enterprise Search Scopes
Enhance Security and Protect Data
BitLocker™ & BitLocker To Go™
AppLocker™
Streamline PC Management
MUI Language Packs
Richer VDI Remoting & Boot from VHD
4 Virtual Operating Systems
Subsystem for UNIX
How to License
Included with Software Assurance for Windows Desktop
Software Assurance for Windows 7 Professional licenses
Open License, Open Value, & Open Value Subscription
Enterprise Agreement & Enterprise Agreement Subscription

11. Microsoft Desktop Optimization Pack

12. Microsoft Windows Virtual Desktop Access and Office Roaming Use Rights
Windows Virtual Desktop Access lets you access virtual desktop environments from Software Assurance-covered PCs, and allows the PC’s user to remotely access their virtual desktops from third-party devices such as personal PCs and hotel kiosks.
Roaming Use Rights for Office, Project and Visio allow users with Software Assurance on Office, Project, or Visio to remotely access their software on their virtual desktops from third-party devices such as home PCs and internet kiosk.
Primary User
Rights for single user on any device
Larry’s Work PC
Hotel
Home
Coffee shop
Personal Laptop
Home PC
Public Kiosk
Virtual Desktop Environment

13. Windows Thin PC (Win TPC)
Windows Thin PC offers Software Assurance customers significant cost savings for their thin client computing model by supporting the repurposing of older PCs as thin clients without the need to purchase Windows VDA licensing.
Or purchase Window Virtual Desktop Access for full featured client functionality on thin clients.
Repurpose older PCs as thin clients using Window Thin PC (part of your SA benefits).
Virtual Desktop Environment

14. Planning Services
In-depth planning assistance from qualified Microsoft partners or Microsoft Services to help you plan on-premises, cloud-based, or hybrid software deployments.
On-site consulting engagements to help support IT staff’s deployment planning efforts
Vouchers earned for 1, 3, 5, 10 or 15 day consultations based on Software Assurance coverage
Documented plan with deployment guidance provided
Planning Services offerings available across a broad range of Microsoft offerings

15. Types of Planning Services
Offering
Description
Desktop Deployment Planning Services
Desktop Deployment Planning Services help you evaluate and create a deployment plan for Microsoft Office and/or Windows 7, and migration guidance for Office 365. 
Developer Tools Deployment Planning Services
Developer Tools Deployment Planning Services provide rigorous analysis and a process-focused approach to develop deployment plans for Visual Studio Team Foundation Server or Visual Studio Test Tools. 
Lync and Exchange Deployment Planning Services
Lync and Exchange Deployment Planning Services help your organization evaluate and plan your Microsoft Exchange Server and Microsoft Lync implementation whether on-premises or in the cloud.
Private Cloud, Management and Virtualization Deployment Planning Services
Private Cloud, Management and Virtualization Planning Services provide fundamental analysis, business case, process, and technical procedures needed to optimize your datacenter. 
Public Cloud, Windows Azure Deployment Planning Services
Public Cloud, Windows Azure Deployment Planning Services offer hands-on training and guidance on migrating applications and data to the Windows Azure Platform.
SharePoint Deployment Planning Services
SharePoint Deployment Planning Services can help your organization plan an effective deployment or migration plan for Microsoft SharePoint or Microsoft SharePoint Online.
SQL Server Deployment Planning Services
SQL Server Deployment Planning Services provide in-depth assessment and planning for deploying or migrating content to SQL Server, SQL Server upgrade or SQL Server BI solution.

17. 24x7 Problem Resolution Support
Provides around-the-clock phone and Web incident support for Microsoft server and desktop products.
Customer gets one complimentary phone support incidence when they have at least one Server license covered with Software Assurance plus unlimited Web support for all the Servers covered with SA
Additional phone support incident are based on SA spend
Customers may transfer their SA phone support incidents to their Premier Support Agreements

18. Training Vouchers Technical courses are designed by Microsoft experts
Provides instructor-led technical training by a Microsoft Certified Partner for Learning Solutions (CPLS) through a straight forward voucher creation and redemption process.
Technical courses are designed by Microsoft experts
Courses are typically held at the training partner’s facilities or may be held at customer’s location
Keeps staff skills current and prepares IT for deploying and managing new products
Offers technical training without impacting existing budgets

19. E-Learning
Offers over 1500 hours of self-paced, interactive training designed primarily for end-users, delivered via Internet or Intranet
Customer gets training that maps to their SA purchases: Applications, Systems or Servers
Support ongoing skills development and helps ready employees for using new software
Over 1500 course hours available through SA including courses on Office 2010 & Windows 7

20. Home Use Program
Gives employees the latest version of the Microsoft Office suite to use on their home computer through a low-cost download.
Products
Office Professional Plus 2010
Office Language Packs 2010
Office 2008 for Mac
Visio Premium 2010
Project Professional
37 Languages
Pricing and Support
License/download: US$9.95
Back-up Media: $US$12.00
Phone & Purchase Support
Phone and Web Software and Installation Support

22. Windows Multi-Language User Interface and Office Multi-Language Pack
Window 7 Enterprise includes the Multi-Language User Interface (MUI) enabling you to rollout the same multi-language desktop image across your organization, and further standardize support for users with different language needs.
The Microsoft Office Multi-Language Pack enables you to deploy a single Office image with support for 37 user interface (UI) languages, and equip individuals who create or edit content with powerful proofing tools and self-help features.

23. Software Assurance reduces costs per user
Analyst Study Finds Annual IT Labor Costs Saving of $353 per User
Average cost per user without SA
Annual Savings of $353 per User
Average cost per user with SA
Annual IT Labor Cost per User in $US
Source: IDC, Whitepaper: The Business Value of Software Assurance July 2011

24. Using Software Assurance
“By using SA benefits to help implement best practices within their IT organization, Microsoft customers can reduce their IT operations costs, increase user productivity and receive payback on their investment in less that a year.”
IDC White Paper July 2011 – The Business Value of Microsoft Software Assurance for Volume Licensing

25. Getting started Get to know your benefits
General:
Personalized:
Get to know your SA administrator
Inform the different stakeholders
Build a Software Assurance Usage Plan

26. Volume Licensing Service Center
Software Assurance Benefits Section
Software Assurance Benefits Summary shows all the Software Assurance benefits you are entitled to across all License IDs.
You can use filters to locate Software Assurance benefits.
Supporting details are provided for each benefit.
With a detailed statement, you can view and manage each qualifying agreement.
Software Assurance Benefit Managers can assign managers to individual benefits.

27. Example Planning Services Scenario . Office 2010 deployment
Roll out home Use Programme
Planning Service
IT Classroom Training
Full deployment
New Product Version
Windows 7 Enterprise
E-Learning
Office Roaming Rights
24/7

28. TIP!
Before your agreement term ends, be sure to reserve any unused IT training days and planning services days using VLSC
Doing so gives you an additional 180 days to use this benefit, post expiry!

29. Cloud & The enterprise Agreement

30. Flexible Licensing Options For The Cloud
Customer Premises
Partner Cloud
Microsoft Cloud

31. Partner Cloud

32. Cloud on Your Terms VL for Dedicated Apps SPLA for Shared Apps
On Premises
Outsourced
Shared Apps
App VM
App VM
App VM
App VM
Shared App (SPLA)
Shared App
H/W OS
H/W OS
H/W OS
H/W OS
H/W OS
H/W OS

33. Announcing License Mobility
VL for Dedicated Apps
SPLA for Shared Apps
On Premises
Outsourced
Shared Hardware
Shared Apps
Shared App (SPLA)
App VM
App VM
App VM
Cust #1
Cust #2
Cust #3
IaaS
SaaS SA
H/W OS
H/W OS
H/W OS
H/W OS
H/W OS
IaaS
SaaS
Note: Customer maintains applicable Client Access Licenses (CALs) when deploying workloads through License Mobility

34. Extending License Mobility to the Cloud
Assign VL server licenses to run instances on shared hardware in the cloud*; instance not shared
Software Assurance Benefit
Enhancing customers’ deployment value from SA
Available for the following with SA**
SQL Server, Exchange Server, Lync, SharePoint Server, Dynamics CRM, System Center Servers
Windows Server
Not covered by license mobility; Consumed as part of the IaaS infrastructure software tier
Customer Value
Flexible deployment choices for application server software: on- premises or in the cloud
Service Provider Value
Lower datacenter costs by using a single infrastructure at a single low price
* Customer maintains applicable Client Access Licenses (CALs) ** Reference Microsoft Product Use Rights (PUR) for complete list.

35. Public Cloud

36. Enterprise Agreement: broadest application & workload choices
On-Premises
Cloud
Workload
Offering
Scope
Productivity
Microsoft® Office 365
Cloud versions of Microsoft’s most trusted communications and collaboration products with the latest version of the Office suite
Custom Software Solutions & Hosting
Windows Azure™ Platform
Flexible cloud–computing platform for developing custom solutions with an on-demand scalable infrastructure
PC Management & Security
Windows Intune™
Help to protect and manage PCs anywhere with cloud services, and provide the best Windows experience with upgrades to Windows 7 Enterprise
Sales, Marketing, Customer Service
Microsoft Dynamics® CRM Online
Flexible sales, marketing and service solutions that integrate with other Microsoft products, plus customization & partner offerings

37. Enterprise Agreement: new improved flexibility for cloud services
EA Principles
no changes for on-premise
EA Updates
integration of cloud services
Best overall pricing based on organization size
Simplified management via organization-wide Agreement
Software Assurance Benefits for on-premises software
3 Year Agreement with annual payments and reconciliation
Purchase and Subscription Options
Transition to cloud services at your own pace
Move users back & forth between on-premises & cloud services
Match and adjust cloud service plans to meet user needs
Easily add and adjust new cloud users above your EA commitment
No incremental cloud service costs in the year a user transitions
Ensure cloud services fit your budget and payment requirements
Updated to Integrate Cloud Services

38. Enterprise Agreement: new improved flexibility for cloud services
Platform Products now on-premises or in the cloud
Microsoft Office 365 for enterprise
User Productivity Licensed Per User
Office
Platform EA
Client Access License Suites
Windows Intune
Device Management & Security Licensed Per Device
Windows
Bridge CALs
For Office 365 and Windows Intune

39. Smooth Transition to Cloud Services Over Time
EA flexibility enables the transition to a variety of cloud services optimized to user requirements
End Year 2:
2000 On-Premises Devices, Users of cloud services
End Year 1:
4000 On-Premises Devices, Users of cloud services
End Year 3:
5000 Users of cloud services
Start:
5000 On-Premises Devices

40. © 2011 Microsoft Corporation. All rights reserved
© 2011 Microsoft Corporation. All rights reserved. The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication and is subject to change at any time without notice to you. This document and its contents are provided AS IS without warranty of any kind, and should not be interpreted as an offer or commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented. The information in this document represents the current view of Microsoft on the content.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT.
The descriptions of other companies’ products in this document, if any, are provided only as a convenience to you. Any such references should not be considered an endorsement or support by Microsoft. Microsoft cannot guarantee their accuracy, and the products may change over time. Also, the descriptions are intended as brief highlights to aid understanding, rather than as thorough coverage. For authoritative descriptions of these products, please consult their respective manufacturers.