1. E-business models * Wednesday * Niina Aaltonen Jonna Kalermo

2. www.e-loan.com Control inventory: E-Track Online Loan Status Sell online: yes Price set online: based on rates - fixed Physical Product/Service: a full range of mortgages, auto loans, credit cards and small business loans Likely Revenues: annual fee of $75 for the home equity line of credit Likely Costs: operating expenses, advertising, IT infrastructure

3. www.insweb.com Control inventory: no Sell online: no Price set online: no Physical Product/Service: Insurances Likely Revenues: transaction fees, development and maintenance fees, referral fees Likely Costs: operating expences, IT infrastructure, advertising

4. www.freemarkets.com Control inventory: should be Sell online: yes - auctions Price set online: yes - auctions Physical Product/Service: providing a marketplace – not a physical product Likely Revenues: transaction fees, referral fees Likely Costs: operating costs, advertising, staff support for auctions, R&D, technical infrastructure, granting program