1. Major League Baseball

2. America’s Past Time

3. MLB Goes Mobile iPad Disrupts MLB Distribution MLB and iPad Market iPad Enhances User Experience BAM Pricing

4. MLB Goes Mobile iPad Disrupts MLB Distribution MLB and iPad Market iPad Enhances User Experience BAM Pricing

5. Media Stakeholders – MLB properties, Franchises, National and Regional Sports Networks 10M+ 5-10M 1-3M3-5M Media Stakeholders

6. Media Stakeholders – MLB properties, Franchises, National and Regional Sports Networks Media Stakeholders

7. Revenue = $500M annually Private Equity Throws A Billion Dollars At MLB.Com, Gets Stonewalled BAM is a STAR

8. MLB Goes Mobile iPad Disrupts MLB Distribution MLB and iPad Market iPad Enhances User Experience BAM Pricing

9. #2 App of All Time

10. Market & Segmentation

11. MLB Goes Mobile iPad Disrupts MLB Distribution MLB and iPad Market iPad Enhances User Experience BAM Pricing

12. Interactive Enhanced Mobile “On-Base” Content

13. “On-Base” Allows the Fan to Interact with the Game “On-Base” Interacts

14. Not just “At-Bat”, Fans are now “On-Base” “On-Base”: More than “At-Bat”

15. Not just “At-Bat”, Fans are now “On-Base” “On-Base”: More than “At-Bat”

16. “On-Base” on the Move

17. MLB Goes Mobile iPad Disrupts MLB Distribution MLB and iPad Market iPad Enhances User Experience BAM Pricing

18. “On-Base” Pricing Same price for MLB.TV ($100, $120) Charge $19.95 a month / $49.95 season for the In-market streaming Charge $14.99 for “At-Bat” on the iPhone “On-Base” Pricing

19. Charge $19.99 for the iPad App for the 1 st year Charge $29.99 for the Bundle of “On-Base” and “At-Bat” $1.99 A-la-carte games for non-MLB.TV and non- in-market game subscribers “On-Base” Pricing

20. Evolving Video Devices Will Need Content as Consumers Demand Convenience Across Channels MLB is one of the only independent content providers in the world! Consumers Demand Convenience