1. RFID Chris Harris Carey Mears Rebecca Silvers Alex Carper

2. Outline New products New products Implantable chip (verichip) Implantable chip (verichip) Supply chain management Supply chain management Privacy issues Privacy issues

3. RFID Defined Radio Frequency IDentification (RFID) is a method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. RFID tags contain antennas to enable them to receive and respond to radio- frequency queries from an RFID transceiver. Radio Frequency IDentification (RFID) is a method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. RFID tags contain antennas to enable them to receive and respond to radio- frequency queries from an RFID transceiver.

4. Various RFID Uses Current and Future

5. Simple Uses Beer Kegs Beer Kegs Library Books Library Books Pets Pets Clothing Lines Clothing Lines Package Carriers Package Carriers

6. Payment Uses Credit Cards Credit Cards Vehicles Vehicles Vending Vending

7. Complex Uses Human Implants Human Implants Government Codes Government Codes Patient Identification Patient Identification Passports Passports

8. Implantable chips Called Verichip Called Verichip Human implantation Human implantation Approved by FDA Approved by FDA - October 2004 - October 2004

9. Chip Design Size of grain rice Size of grain rice Implanted under skin Implanted under skin Dormant Dormant Scanner activated Scanner activated No data No data

10. Data Retrieval Chip scanned Chip scanned ID number ID number ID sent to database ID sent to database Info received Info received

11. Uses Of Chip Present Medical (U.S.) Medical (U.S.) 200 U.S. Hospitals by 2007 200 U.S. Hospitals by 2007 Purchases (Spain) Purchases (Spain)Future Financial Financial GPS GPS

12. Comparison Advantages: GPS tracking GPS tracking Secure financial transactions Secure financial transactions Medical history Medical history

13. Comparison Disadvantages: Chip implanted under skin Chip implanted under skin Security issues Security issues Big Brother Big Brother

14. Wal-Mart Radio Frequency Identification (RFID)

15. Wal-Mart’s Direction Implementing RFID from Suppliers down to a per unit basis in the stores. Implementing RFID from Suppliers down to a per unit basis in the stores. Supply Chain Management Supply Chain Management

16. UPSTREAM EFFECTS Top 100 Suppliers were required to have RFID by Jan. 1, 2005 Top 100 Suppliers were required to have RFID by Jan. 1, 2005 Top 100 Suppliers will require 1 Billion Tags per year. Top 100 Suppliers will require 1 Billion Tags per year. Enables visible shipping/tracking Enables visible shipping/tracking

17. DOWNSTREAM EFFECTS Each unit of product will have RFID Each unit of product will have RFID Reduces Theft Reduces Theft Better management of inventory Better management of inventory Knowledge of How, When & From What Shelf Knowledge of How, When & From What Shelf

18. Privacy Issues Hidden placement of tags Hidden placement of tags Hidden readers Hidden readers Individual tracking and profiling Individual tracking and profiling Notice and Consent Notice and Consent Increase in target marketing Increase in target marketing Data used by third party Data used by third party

19. Privacy Issues Blocker Tags Blocker Tags Naturashield Fabric Naturashield Fabric Information on tag can not be altered Information on tag can not be altered Tag deactivated at checkout Tag deactivated at checkout

20. SOURCES DeNoon, Daniel. “Chip Implants: Better Care or Privacy Scare?” 27 Jul 2005. http://www.webmd.com/content/Article/109/109216.htm DeNoon, Daniel. “Chip Implants: Better Care or Privacy Scare?” 27 Jul 2005. http://www.webmd.com/content/Article/109/109216.htmhttp://www.webmd.com/content/Article/109/109216.htm “FDA Clears VeriChip for Medical Applications in the United States.” 13 Oct 2004. http://www.infowars.com/print/bb/verichip_cleared.htm “FDA Clears VeriChip for Medical Applications in the United States.” 13 Oct 2004. http://www.infowars.com/print/bb/verichip_cleared.htmhttp://www.infowars.com/print/bb/verichip_cleared.htm “Patient Protection.” 15 Nov 2005, http://www.verichipcorp.com/content/solutions/1092036751 “Patient Protection.” 15 Nov 2005, http://www.verichipcorp.com/content/solutions/1092036751 http://www.verichipcorp.com/content/solutions/1092036751 “RFID and Privacy concerns.” 14 Nov 2005, http://www.rfidgazette.org/privacy/index.html “RFID and Privacy concerns.” 14 Nov 2005, http://www.rfidgazette.org/privacy/index.html http://www.rfidgazette.org/privacy/index.html Williams, Daniel. “The Strategic Implications of Walmarts RFID Mandate”. 29 Jul 2004, http://www.directionsmag.com/article.php?article_id=629 Williams, Daniel. “The Strategic Implications of Walmarts RFID Mandate”. 29 Jul 2004, http://www.directionsmag.com/article.php?article_id=629 http://www.directionsmag.com/article.php?article_id=629

21. Questions?