1. Farm Retail & Agri-tourism Safety and Risk John Berry, Ag Marketing Educator Penn State Cooperative Extension Penn State is committed to affirmative action, equal opportunity and the diversity of its work force.

3. Agriculture-related museums Agriculture-related festivals and fairs Century farms Corn-maze enterprises Farmers’ markets On-farm tours On-farm retail markets On-farm vacations On-farm festivals and fairs On-farm petting zoos On-farm fee-fishing On-farm horseback riding On-farm bed and breakfasts Pick-your-own farms Wineries

4. Nature and agricultural based tourism – fastest growing segment in travel in the US– 30% increase in last decade

5. Ryan, S., DeBord, K., McClellan, K.; 2006

7. 58% F / 42% M 18 to 89, ave. 48 2.7 / group 68% w/ 50 m. $120.00 / P.V. Weather Property tax Insurance cost Labor cost Industry promotion

8. Number Of Attractions Percent Of Enterprises 119% 220% 324% 418% 58% 6 >10%

9. Attraction Type Percent Of Enterprises On-farm retail60% On-farm tour45% P-Y-O25% On-farm petting zoo20% Pumpkin patch20% Ag related festival20% Ag related fair10% Corn maze10% C-Y-O xmas tree10% Farmers’ market10% Ag related museum10% Winery5% On-farm B & B5%

16. Influencing & Adjusting Personality(ies) Goals Farm characteristics Time / Labor / Management Market / Brainstorm Financial considerations Are we ready?

17. Risk Production Market Financial Legal Human

18. Risk Production Market Financial Legal Human Avoid Reduce Transfer Accept

19. Safety Retail and/or Agritourism enterprises must provide a safe and healthy environment for customers and employees

20. Regulation General Employment Permits / Licenses

21. Regulation ADA Animal welfare Public health – food safety Taxes – sales, amusement Building code

22. Resources?

23. Pennsylvania Department of Agriculture – “other” Municipality Insurance provider

24. Resources? Pennsylvania Department of Agriculture – “other” Municipality Insurance provider agmarketing.extension.psu.edu www.PaFarm.com

25. http://www.agsafety.psu.edu/farmhat/ Farmers, insurers, educators, and other website visitors can select from over 150 topics including, machinery and equipment, buildings and facilities, and livestock handling hazards.

26. Scale of Safety fact sheet “most protection” through “least protection” “reminders” “laws, regulations, standards, guidelines” “other”

27. Scale of Safety fact sheet Retail – Christmas Trees sales – Christmas Tree Parking/ Lighting – Roadside Market Parking/Lighting – U‐ Pick Parking Area and Lighting – U – Pick Tree Fruit

28. Scale of Safety fact sheet Agri-tourism – Corn Maze Parking and Lighting – Corn Maze Supervision – Farm Exposures – Hay Ride Equipment – Hay Ride Operations – Hay Ride Passenger Safety – Intensity of

29. Scale of Safety fact sheet Activities – Farm Ponds – Trampolines

30. Scale of Safety fact sheet Other – Vegetation – All Terrain Vehicles – Golf Cars – Utility Task Vehicles – Ag Buildings Fire – Ag Buildings/Fire extinguishers

31. Risk Audit sheets Self-audit Insurance provider audit 3 rd party audit – Lehigh County Cooperative Extension and PaFarm collaborating

32. Risk Audit sheets RankProtectionHazard LevelCorrective Action 1MostLow, NegligibleImprove, fix – when possible 2 3ModerateImprove, fix - soon 4 5LeastHigh, SevereImprove, fix - immediately

33. Agriculture is risky business Bringing members of the public onto the property increases the risk Farms and agribusinesses best protect themselves from liability by engaging in a proactive safety program Safety must form an important part of the day-to- day business

34. John Berry johnberry@psu.edu Penn State Cooperative Extension – Lehigh County 610.391.9840

35. Farm Retail & Agri-tourism Safety and Risk John Berry, Ag Marketing Educator Penn State Cooperative Extension Penn State is committed to affirmative action, equal opportunity and the diversity of its work force.