1. 07 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01

2. Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Mendemonstrasikan sebuah presentasi dalam bahasa Inggris dengan memakai phrasa yang sudah dipelajari.

3. Outline Materi

4. Quote of the Week

5. Definition of Advertising

6. 1. Introduction

7. 2. Vocabulary

8. 3. Reading

9. 4. Listening

10. 5. Grammar

11. Articles The A/an A An

12. Book: Recognise and use articles.

13. 6. Business Skills

14. Starting presentations Introducing your self Introducing the topic Giving background information Inviting questions

15. Book: Use key words and phrases for starting presentations.

16. In class / Assignment: Give two presentation openings for new products. –See Assignment 07-01: Speaking Assignment: Presentation Openings

17. 7. Case Study

18. Focus Advertising In class / Assignment: –Practice using vocabulary about advertising. –Analyse and discuss a case study. Focus Advertising: Preparing an advertising campaign. –Plan and write a summary of the advertising campaign for Focus Advertising. See Assignment 07-02: Case Study: Writing Assignment: Summary of an Advertising Concept

19. 8. Unit Review

20. Book: Review listening, vocabulary, and reading from Unit 4. –See Assignment 07-03: Discussion Board

21. Summary

22. Assignments 07-01: Speaking Assignment: Presentation Openings 07-02: Case Study: Writing Assignment: Summary of an Advertising Concept 07-03: Discussion Board Due next week