1. University Relations: Portal to the UC Davis Experience Lisa A. Lapin Assistant Vice Chancellor, University Communications September 17, 2007

2. We facilitate connections Promote campus visibility and reputation Build UC Davis community Cultivate philanthropic support Grow strategic partnerships – externally and internally Provide campus leadership

3. Technology... Enhances our ability to get the word out Helps keep our audiences engaged Facilitates the philanthropic process Supports the UC Davis community

4. Technology...tells our story

9. Technology...maximizes our efforts Advancement Information System (AIS) Prospect Management and Tracking System (PMATS) Smartcall Cal Aggie Alumni Association site E-advocacy

10. Technology...maximizes our efforts

13. Technology… helps us support the entire campus

16. Other initiatives: Digital asset management Emergency planning and communications

17. Technology… Assists us in telling the UC Davis story Maximizes our efforts Helps us support the entire campus

18. Questions ?