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Using multimedia concept maps to enhance the learner experience in Business Law Jennifer O’Reilly (Business & Economics) and Gayani Samarawickreme (CeLTS)
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Overview Context Rationale Development process The maps in use Evaluation Challenges faced
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Context Multi-campus + off-campus + off-shore Large enrolment First-year compulsory unit Analysis of problems requires more than memory/comprehension Perceived by student as a difficult unit GOLD project
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Rationale A method of organising acquiring and remembering information Convey structure by making links and relationships obvious Assist with summarising and consolidating information Quick, convenient overview with little text and reading
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Rationale (continued) Provide a non-linear approach to note-taking Offer a non-linear navigational approach to a body of knowledge Provide a method of relating, remembering and reviewing information Provide a method of building on existing information
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Rationale (continued) Graphical representation of information Linking other media Exploit the hypermedia environment Wider access via the web
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Development process Approached in 2 stages Phase 1: 2 maps with mouse roll-overs and audio Phase 2: 9 more maps with mouse roll- overs and audio
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The concept maps
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Evaluation Stage 1 Online survey Telephone interviews with 10% of the off- campus learners Stage 2 Focus group interviews with students in Malaysia and Peninsula (just completed) Online survey
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Challenges faced WebCT and the content module tool Software in student computer labs The job was unfamiliar to the academic
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Back to reality One student comment “I’m not a diagram person so I didn’t use them”.
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