1. 16-1 Retailing Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.

2. 15-2

3. 16-3 Retail Positioning Map

4. 16-4 Department Store Model: Strong Retail Brand Approach

5. 15-5

6. 16-6 Department Store Model: The Showcase Store

7. The Showcase Store 15-7

8. 15-8

9. 15-9

10. 15-10

11. 16-11 Location Decision General business districts Regional shopping centers Community shopping centers Strip malls Location within a larger store

12. 16-12 Indicators of Sales Effectiveness Number of people passing by % who enter store % of those who buy Average amount spent per sale

13. 15-13 e-Commerce Marketing Practices Pure-click Brick-and- click Brick-and- mortar

14. 15-14 Buyer Expectations for e-commerce Ability to order a product online and pick it up at a convenient retail location Ability to return an online-ordered product to a nearby store Right to receive discounts based on total online and offline purchases