1. Who buys this magazine? The target group is women between 18 to 35 years old or maybe man which are interested in fashion and clothes design. COVER magazine

2. The cover is in B/W and gray because it’s the most popular colours this season and we believe they chose silver for title then gray so it would be obvious and not to dull.Inside the magazine most of the fashion shoots are in gray tones. The cover is probably designed in this simple and elegant way to appeal womans who have money but not teenage girls.The products inside the magazine are from expensive and famous designers. The buyers are not only rich womans but also woman who likes to watch beautiful pictures and find out what is in fashion. They can often buy similar items in cheaper stores.

3. COVER magazine AIDAS analyse

4. COVER magazine A - Attention They get their’s target groups attention by designed cover with beautiful model and interesting titles

5. COVER magazine I - Interest They appeal to the target groups interest by only having beautiful Pictures / photoshoots of clothes and accessories and makeup

6. COVER magazine D - Desire The targets group desire is to look good, buy new clothes and make up. They want to get inspired by the pictures and the looks.

7. COVER magazine A - Action They want the target group to take action in buying the products inside the magazine or to get inspired by them.

8. COVER magazine S - Satisfaction The satisfaction is created when the buyer is happy about what he gets and goes out and buys similar items or uses the ideas from the magazine as inspiration. Buys it again and again…. Tells people from it so they might get it as well

9. COVER magazine New We think that our target group would also like magazine called Bo Bedre. It’s about interiordesign and is very popular in Denmark and Iceland… It’s modern desig

10. COVER magazine S - Satisfaction The satisfaction is created when the buyer is happy about what he gets and goes out and buys similar items or uses the ideas from the magazine as inspiration. Buys it again and again…. Tells people from it so they might get it as well

11. COVER magazine S - Satisfaction The satisfaction is created when the buyer is happy about what he gets and goes out and buys similar items or uses the ideas from the magazine as inspiration. Buys it again and again…. Tells people from it so they might get it as well