1. Bud Light Bud Light Not too light, Not too heavy Bud Light Brian Pavlukovich Julien Ludwig

2. Brief History of Bud Light Introduced in 1982 Introduced in 1982 Bud Light is one of many beers under the Budweiser name, which is a product of Anheuser-Busch Bud Light is one of many beers under the Budweiser name, which is a product of Anheuser-Busch Anheuser-Busch is the global leader beer market, with Bud Light being it’s best selling product Anheuser-Busch is the global leader beer market, with Bud Light being it’s best selling product Due to the light beer’s success Budweiser had created multiple parallel products including Bud Light Lime, and Bud Light Golden Wheat Due to the light beer’s success Budweiser had created multiple parallel products including Bud Light Lime, and Bud Light Golden Wheat Coined the slogan “The difference is drinkability”: nearly two-thirds of people who responded to the ad said drinkability described the physical capability to drink the beer. The ad concludes by saying the brewer’s definition is about taste. Coined the slogan “The difference is drinkability”: nearly two-thirds of people who responded to the ad said drinkability described the physical capability to drink the beer. The ad concludes by saying the brewer’s definition is about taste.

3. Started running the “not too light, not too heavy” campaign in 2009 Started running the “not too light, not too heavy” campaign in 2009 Started running the “not too light, not too heavy” campaign in 2009 Started running the “not too light, not too heavy” campaign in 2009 Involved with a lot of different marketing activities including supporting soccer teams, the NFL and a Haiti relief fund right now Involved with a lot of different marketing activities including supporting soccer teams, the NFL and a Haiti relief fund right now Involved with a lot of different marketing activities including supporting soccer teams, the NFL and a Haiti relief fund right now Involved with a lot of different marketing activities including supporting soccer teams, the NFL and a Haiti relief fund right now

4. How it relates to class Uses Humor Appeal Uses Humor Appeal Preparation/ Immersion Step Preparation/ Immersion Step Was this ad effective at getting your attention? Was this ad effective at getting your attention? Would you recall what the ad is for? Would you recall what the ad is for?

5. Sources http://www.budlight.com/ Anheuser-Busch, 2010 http://www.budlight.com/ Anheuser-Busch, 2010 http://www.budlight.com/ Belch & Belch, Advertising and Promotion Belch & Belch, Advertising and Promotion