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Diffusion of the iPad Stephanie Fuhs Walden University EDUC 7101-2.

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Presentation on theme: "Diffusion of the iPad Stephanie Fuhs Walden University EDUC 7101-2."— Presentation transcript:

1 Diffusion of the iPad Stephanie Fuhs Walden University EDUC 7101-2

2 Need Make the computer portable Eliminate the keyboard

3 Research Apple has a strong research and development program Investigated ways to eliminate the keyboard Protoype was successful, but Jobs postponed production because it would work better as a mobile phone

4 Development Initially iPad was marketed to consumers looking to move to tablet PCs Gradually built a following in education markets 1 st generation lacked printing and file sharing abilities

5 Commercialization Assembled by Foxconn in China Components are developed and manufactured by multiple companies Only available through Apple, eventually available through other distributors

6 References Apple (2011). Product images and info: iPad. Retrieved from http://www.apple.com/pr/products/ipad/ipad.htmlhttp://www.apple.com/pr/products/ipad/ipad.html Apple. (2011). iPad2. Retrieved from http://www.apple.com/ipad/http://www.apple.com/ipad/ Associated Press (2010, June 2). Jobs says iPad idea came before iPhone. Retrieved from http://www.foxnews.com/scitech/2010/06/02/jobs-says-ipad-idea-came-iphone/http://www.foxnews.com/scitech/2010/06/02/jobs-says-ipad-idea-came-iphone/ Saint, N. (2010, March 31). Where in the world is my iPad?. Retrieved from http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/03/31/businessinsider-where-in-the- world-is-my-ipad-2010-3.DTLhttp://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/03/31/businessinsider-where-in-the- world-is-my-ipad-2010-3.DTL Time Magazine Business (2007, January 12). The apple of your ear. Retrieved from http://www.time.com/time/magazine/article/0,9171,1576854,00.htmlhttp://www.time.com/time/magazine/article/0,9171,1576854,00.html


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