1. A presentation by Koos Stauthamer Presentation number 1 Images of the trade union/association Timeframe:13:30 – 13:45 hrs Berlin, Germany 27 & 28 November 2010 Recruitment & Organising

2. Who is Koos Stauthamer? AFMP/FNV Board member, EUROMIL Member With the following tasks: - International Affairs - Military personnel matters Active service as a officer in Dutch Army Recruitment & Organising

3. This presentation is a reflection of our recruitment system! Important to realise is that military personnel in the Netherlands have strong Unions and have far more rights than in most countries in Europe! But how we organise our recruitment (policies) within our unions is part of the third presentation. Recruitment & Organising

4. Why is the image of a (military) trade union / association so important? First of all for the recruitment of new members and will be addressed by this presentation. Secondly it will also benefit the way to retain your existing members and is part of the second presentation. Recruitment & Organising

5. Organisation AFMP/FNV & MARVER/FNV

6. Recruitment & Organising AFMP/FNV members : 18.250 MARVER/ FNV members: 5.070 AFMP/FNV members : 18.250 (2009) 19.335 (2010) MARVER/ FNV members: 5.070 (2009) 5.371 (2010) Why two unions in one (support) organization?

7. 2 Recruitment & Organising Answer: stronger position on many (negotiations-) tables. Mix of 11 Board members both AFMP & MARVER - 3 Full time board members - 8 Honorary (unpaid position) members Staff of 22 full time members & +/- 100 Honorary (unpaid position) members Located in the centre of Holland, near Utrecht

8. Recruitment & Organising Attracting new members to join the union, by offering them: - A recognisable organisation for soldiers, from boy soldier until beyond retirement - Clear pay system for members based on rank or civil position in the Military - Legal assistance and advice in conflicts with the Defence organisation (including juridical advice and assistance at Court)

9. Recruitment & Organising Attracting new members to join the union, by offering them: - First day of boy soldiers in the Forces, unions are able to promote themselves to them during special moments = Unique situation! = Unique situation! - Establishing good working conditions and salaries - A clear and sound PR policy

10. 4 Recruitment & Organising Attracting new members to join the union, by offering them: - Public participation by our members in the creation of collective agreements (employer - employee) Unique situation! - Free yearly tax help; preparation tax papers and filing of income taxes - Discounts and promotions through FNV ADVANTAGE income taxes - Discounts and promotions through FNV ADVANTAGE

11. Recruitment & Organising Attracting new members to join the union: a Challenge - In the Netherlands – union membership is based on a cost-benefit analysis by our military personnel - However paradoxically members do not actually want to engage themselves in the work of the union - Or at least have to be convinced to some extent, which then underlines the need for a strong image/visibility

12. Recruitment & Organising Attracting new members to join the union, by offering them: Monthly magazine Oplinie & The Marechaussee

13. 4 Recruitment & Organising Attracting new members to join the union, by offering them: Discount on car fuel with the fuel card ESSO Other member benefits, such as insurance discounts

14. Recruitment & Organising Retaining existing members, promotion stands during Open Days, etcetera. More about this tool in the next presentation.

15. Recruitment & Organising Website AFMP/FNV & MARVER/FNV Important: up-to-date information!

16. 4 Recruitment & Organising Concluding this part; attracting new members to join the union. - Attracting new members also demands the union to be a competitive and attractive organisation - Our union needs to be the Best in service for the members, publication and external presentation. You need a strong image and visibility - But remember : members do cost-benefit analysis! Most of them do not want to be involved!

17. 4 Recruitment & Organising - The End -