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Group4 Aki Leo Kiyohito Naniwaya sports shop
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OVERVIEW OF Naniwaya sports shop Number of employees ・・・ 3 Store capital ・・・ 3,000,000yen Founded ・・・ Approximately 1950 EC category ・・・ B2C Technologies in use ・・・ Internet
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Sports wear Sports supplies Product
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Current objectives of EC? Increasing marketing channels Increase sales Targeting what customers? Various people of nationwide Not product that not familiar people
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EC to use the device nothing
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EC to use in terms of strengths and weaknesses Strong point ・・・ respond quickly Weak point ・・・ Many trade
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Any alliance or partnership? ● Transport companies Yamato,Yuupakku ● Bank NicosUFJ bank
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Methods of EC payment? Cash on delivery A bank transfer Cash document
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Language in use? Japanese English
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Resources allocated for EC? printer, PC, digital camera
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Investment in EC ・・・ Only with PCs, it is not so high. Web presence ・・・ Do not want to use the catalogue. Want to use one's photograph. Because feel of a material looks to be good. This is feelings of the managers.
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Current performance of EC ・・・ As for the profit, store is the top than EC. The number of the orders has more EC than store.
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